1. MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS

2. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+ consumer magazines available in the UK Print magazines reach almost 31 million adults every month Around 15 million adults engage with magazine content on their mobile phone every month 9 million adults enjoy magazine media websites via a desktop each month

3. AD SPEND

4. ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Total adspend: £18,553m £993 million spent on magazines in 2014

5. Source: Advertising Association/Warc Expenditure Report Share of UK adspend by Quarter Note: Data for newsbrands and magazine brands include print and digital revenues. TV data are based on spot advertising only as other data are not available on a quarterly basis. Radio data exclude branded content. Internet pure play data exclude online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pure play and digital revenues for newsbrands, magazine brands and broadcaster VOD. 2015 Q3 SHARE OF UK ADSPEND (AA/WARC) £125 million spent on magazines in 2015 Q3

6. SHARE OF UK DISPLAY ADSPEND 2015 (NIELSEN) Source: NMR Jan – Dec 2015

7. MAGAZINE MEDIA ADSPEND ACROSS CATEGORY (MILLIONS) Source: NMR Jan-Dec 2015

8. TOP MAGAZINE ADVERTISERS 1 2 3 4 5 Source: NMR Jan-Dec 2015 6 7 8 9 10 1116 12 13 14 15 19 18 17 20

9. Digital revenue set to increase by 11% in 2016 Source: Advertising Association/Warc Expenditure Report Magazine media ad spend by platform 2014 – 2016 £906m £993m £938m FORECAST 2015-2016 (AA/WARC)

10. CIRCULATION

11. OVERALL MARKET Consumers spend over £1.2bn annually on magazine media Source: ABC: December end 2015 (consumer titles)

12. THAT’S MORE THAN… £316m spent on subscriptions in the UK Source: Ofcom I BBC & £723m taken at the box office worldwide

13. TOTAL UK CONSUMER MAGAZINE DISTRIBUTION Over 900 million magazines will be distributed across the UK in 2015 Source: ABC: December end 2015 (consumer titles)

14. AVERAGE CIRCULATION BY MARKET SECTOR (MILLIONS) Source: ABC: December end 2015 (consumer titles)

15. TOP 10 TITLES BY YOY GROWTH 1 2 3 4 5 Combined Total Average Circulation: +57.3% +16.5% +15.0% +9.5% +9.1% +8.0% +7.5% +7.3% +7.2% Y.O.Y% Source: ABC: June End 2015 (consumer titles) 6 7 8 9 10

16. GROWTH SECTORS BY CIRCULATION NEWS & CURRENT AFFAIRS +6.01% YOY Source: ABC: December end 2015 (consumer titles) +2.0% FILM & VIDEO REVIEWS +3.48% YOY +2.0% ENTERTAINMENT & LISTINGS +2.65% YOY +9.5% South West Edition

17. GROWTH SECTORS BY CIRCULATION HOLIDAYS & TRAVEL +2.04% YOY Source: ABC: December end 2015 (consumer titles) +2.7% COOKERY & KITCHEN +0.95% YOY +7.5% FASHION & LIFESTYLE +0.73% YOY +57.3%

18. FREE MAGAZINES 1 2 3 4 5 TOP 5 BY CIRCULATION 2.0m 1.9m 0.5m 0.4m 0.3m 2015 NEW LAUNCHES Source: ABC: December end 2015 (consumer titles)

19. REACH

20. MAGAZINE MEDIA MONTHLY REACH Monthly magazine media now reach 73% of the GB adult population MobileDigitalPrintAny Source: NRS PADD: NRS January – December 2015 & comScore November 2015

21. MAGAZINE READERSHIP – MONTHLY REACH GB adults 15+ 10.7m12.0m15.2m16.2m18.3m22.4m15.8m18.2m20.7m10.3m12.2m13.0m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

22. TYPE OF MAGAZINE – % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015

23. TYPE OF MAGAZINE - % PENETRATION BY GENDER (MONTHLY REACH) GB adults 15+ 3.2m12.0m7.2m9.8m10.9m8.2m15.2m4.8m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

24. TYPE OF MAGAZINE - % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults 15+ 8.3m6.9m13.6m12.2m 15.5m 8.5m8.8m8.3m4.7m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

25. TYPE OF MAGAZINE - % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults 15+ 6.2m2.6m10.0m4.2m2.7m9.5m3.6m 8.9m 6.7m2.9m4.4m1.4m2.6m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

26. PLATFORMS

27. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015

28. % PENETRATION BY GENDER (MONTHLY REACH) GB adults 15+ 12.8m14.8m16.4m18.4m19.5m21.5m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

29. % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults 15+ 18.2m20.2m22.0m13.1m14.2m15.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

30. % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults 15+ 13.3m15.0m17.0m4.5m4.8m5.2m7.5m7.9m8.1m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

31. MOBILE

32. BRANDS WITH PRINT, WEB AND MOBILE DATA +131% +95% +28% +160% +90% +5% +40% +22% +66% +22% Monthly Audience Estimates (‘000s ) Source: NRS PADD: NRS January – December 2015 & comScore November 2015 MOBILE UPLIFT

33. YEAR ON YEAR MOBILE GROWTH (MILLIONS) Magazine media mobile audience has increased by nearly 50% in the last year Data based on the 12 titles where data is available for print, desktop & mobile Source: NRS PADD: NRS January – December 2015 & comScore November 2015

34. PRINT & MOBILE REACH PrintMobile 11.47m 14.81m Magazine media mobile audience is now larger than print Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

35. PLATFORM REACH (MILLIONS) AnyPrintWebMobile 23.9m 14.5m 14.8m 5.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

36. AUDIENCE

37. MILLENNIALS MONTHLY REACH Source: NRS PADD: NRS January – December 2015 & comScore November 2015 77% of Millennials are monthly magazine media users

38. MILLENNIALS PLATFORM USAGE Millennials are 54% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

39. MILLENNIALS: TOP TITLES (INDEX) 1 2 3 4 5 PRINT WEB MOBILE 215 213 203 202 195 185 177 170 169 232 203 195 181 175 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

40. MILLENNIALS MOBILE REACH Millennials account for 1 in 4 of the adult population Millennials account for 44% of the mobile magazine media audience Source: NRS PADD: NRS January – December 2015 & comScore November 2015

41. MILLENNIALS MOBILE REACH BY TITLE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

42. ABC1 MEN & WOMEN REACH 86% of ABC1 Women are monthly magazine media users 73% of ABC1 Men are monthly magazine media users Source: NRS PADD: NRS January – December 2015 & comScore November 2015

43. ABC1 MEN & WOMEN PLATFORM USAGE ABC1 Women are 42% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

44. ABC1 MEN: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 311 286 283 239 238 283 264 252 238 237 202 167 154 134 112 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

45. ABC1 WOMEN: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 242 224 212 210 208 172 169 165 161 159 275 258 239 238 237 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

46. ABC1 MEN & WOMEN MOBILE REACH BY TITLE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

47. AGE 50+ PLATFORM REACH 70% of people age 50+ consume magazine media every month Source: NRS PADD: NRS January – December 2015 & comScore November 2015

48. 50+: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEB 171 155 134 133 118 220 204 194 191 173 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

49. FAMILES (CHILDREN IN HH) MONTHLY REACH Families account for 1 in 4 of the adult population 76% of people with children in HH consume magazine every month Source: NRS PADD: NRS January – December 2015 & comScore November 2015

50. FAMILIES (CHILDREN IN HH): TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 155 134 129 126 172 166 158 154 148 199 190 182 174 170 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

51. FAMILIES MOBILE REACH BY TITLE Families are 32% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015