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Published byDaisy Casey Modified over 8 years ago
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DTP Word 2002 Chapter 5 Creating Promotional Documents
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Creating Flyers & Announcements Flyer: Promotional document used to advertise a product or service Announcement: Promotional document used to inform an audience of an upcoming event Plan and design your document to include: Focus, balance, proportion, contrast, consistency, directional flow, color
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Using Layout Guides Using a Table Using Layout Guides & Rules Guides in MS Publisher Using Word Grids
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Using Text for Focus Considering the age of your audience Using contrasting fonts Using WordArt
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Adding Lines, Borders, and Special Effects to Text, Objects, & Pictures
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Editing a Picture Select picture Right-click and then click Edit picture Ungroup the picture Change colors Regroup the picture
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Using the Picture Toolbar Insert Picture Image Control—Automatic, Grayscale, Black & White, Watermark More/Less Contrast More/Less Brightness Crop Line Style Text Wrapping Format Picture Set Transparent Color Reset Picture
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Matching Colors Ungrouped object Edit picture Applying color formula to text Identifying color formula
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Using Graphics for Focus Using relevant graphics Sizing images in relation to the whole document Using color consistently
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Downloading Online Clips Click the Clips Online hyperlink on the Insert Clip Art task pane or Click the Clip Organizer hyperlink on the Insert Clip Art task pane, click the Clips Online button or Key URL: http://dgl.microsoft.com At Design Gallery Live, search using a keyword
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Downloading Online Clips (Cont.) Select desired images by clicking inside check boxes below images, then click the Download # Clips hyperlink Click the box below the animated red arrow to choose one image at a time
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Printing Flyers and Announcements Considering budget Considering distribution Using preprinted papers (Paper Direct) Using colored paper Using black & white, grayscale, color printing
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