1. PLAINS Region Regional Composite REGIONAL DATA REPORT JAN – SEP 2015 vs. 2014

2. Methodology Categories: – Avocados – Total Produce: Includes avocados Timeframe: YTD Q3 (January – September) 2015 Average Selling Price (ASP) is not Advertised Retail Price – Average selling price = Dollars/Volume (Units) = Average price per unit Retail data provided by IRI / FreshLook Marketing – HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources. – Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. Plains Region: Highlights - YTD Q3 Overview based on the following geography: – The Plains Region captures the St. Louis Market, plus additional cities not included in Markets 2015 vs. 2014, avocado dollars in Plains grew +12%, -2 points behind the Total U.S. growth rate – Avocado dollar growth rate outpaced total produce (+3%) by +9 points – During the same time, category volume grew +24% – Category average selling price (ASP) decreased -9% to $1.09/unit – Small Hass avocados (4046) drove category dollar growth, adding nearly +$10MM – Small Hass avocados also drove volume growth adding nearly +13MM units to the category Plains posted dollar and volume velocities lower than the national average – Plains averaged $299 and 274 units per store per week through Q3 2015 3

4. Plains: YTD Q3 - Avocados vs. Total Produce 2015 vs. 2014, avocado dollars grew +12%, outpacing total produce (+3%) by +9 points Plains held a 7% share of total produce dollars and a 5% share of avocado dollars 4 Avocados Outpaced Total Produce in Retail Dollar Sales Growth Rate (All Periods)

5. Plains: YTD Q3 Avocado Retail Overview 2015 vs. 2014, Category dollars grew +12% – Units grew +24% 2015 vs. 2014, Category average selling price (ASP) decreased -9% to $1.09/unit 5 Plains Avocado Sales Posted Double-Digit Growth Rates in Dollars and Units (2015 vs. 2014)

6. Plains vs. Total U.S. - YTD Q3 PLU Comparisons Avocado dollar sales in PL increased +12%, -2 points behind the Total U.S. growth rate – Volume increased +24%, on par with Total U.S. Small Hass avocados (PLU 4046) drove dollar growth in PL, adding nearly +$10MM to the category – Small Hass avocados also drove category units adding nearly +13MM units – Small Hass avocado ASP decreased -9% to $0.94/unit 6 Plains Lagged Total U.S. in Dollar Growth Rate. Small Hass Drove Dollar Growth

7. Plains: YTD Q3 Category Per Store Per Week Averages Plains had a dollar velocity lower than the national average – Plains averaged $299 per store per week through Q3 2015 Plains had a volume velocity lower than the national average – Plains averaged 274 units per store per week through Q3 2015 7 Lower Dollars and Units Per Store Per Week in Plains Presents Opportunity for Growth

8. Plains: 2013-Q1 through 2015-Q3 Units vs. ASP Retail Units – The peak quarter was 2015-Q2 at 26MM units when ASP was $1.08/unit – The lowest quarter was 2013-Q4 at 13MM units when ASP was at $1.26/unit ASP – Lowest ASP to date occurred during 2013-Q1, $1.01/unit – Highest ASP to date occurred during 2013-Q4 at $1.26/unit 8