1. Call for more collective action in the new software industry David G Messerschmitt University of California at Berkeley Helsinki University of Technology David G Messerschmitt University of California at Berkeley Helsinki University of Technology

2. Technology fault lines

3. Uses fault lines

4. Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

5. Source: American Consumer Satisfaction Index, 2006

7. Source: Harvard Business Review, May 2003

8. Source: New York Times, April 17, 2007

9. Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

11. Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

12. Source: New York Times, March 12, 2007

13. Processing/storage/communication services Application components Diversity of applications Common representations/services Diversity of technologies Source: Messerschmitt and Szyperski, Software Ecosystem, MIT Press, 2003 Industry architecture

14. Mobile: What users want Lots of applications Participate in those applications with all other (fixed and mobile) users Location transparency Lots of applications Participate in those applications with all other (fixed and mobile) users Location transparency

15. Source: Ben’s Guide to the U.S. Government for Kids, U.S. Government Printing Office

19. Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

20. Elements of collective action 1.Knowledge gaps 2.Human resources 3.Complementarities 4.Structures and processes… –Capture user innovations –Orderly evolution of technology 1.Knowledge gaps 2.Human resources 3.Complementarities 4.Structures and processes… –Capture user innovations –Orderly evolution of technology