1. CONTENT, CONTENT, CONTENT Doing the most good through new media

2. WHY? When asked to respond to “The Salvation Army” 90% said Ringing Bells & Kettles 60% said Thrift Stores & Trucks 40% said Disaster Response Richards Group Independent Survey

3. TRADITIONAL MEDIA Using TV, Radio & Newsprint to talk to the public. Public TraditionalMedia TSA

4. Traditional Media Print(Newspaper/Magazine)

5. The Newspaper is now ancient technology, usually the last to report, and is often a single read before discarding or recycling. Most magazines have direct target audiences with strict demographics, that determine content, advertising, and revenue.

6. Traditional Media Broadcast Radio BroadcastTelevision

7. Both have heavy commercial ties, and are governed by target audiences. TV networks have a six million household threshold for production.

8. WHAT IS NEW MEDIA? Primarily, Internet and mobile-based methods of sharing information among many demographics. The term most often refers to activities that integrate technology, telecommunications and the output of text, video and audio files.

9. NEW MEDIA New media is talking directly to the public. PublicTraditionalMedia TSA

11. SOCIAL MEDIA –BlogTwitter –FacebookYouTube –FlickreNews –Flip VideoAnimoto –GoogleSlide –DeliciousReciprocal Links –PodcastWeb

12. There are guidelines!

13. Outcomes Greater outreachGreater outreach Increased supportIncreased support Fast reactionFast reaction Listen, Track & RespondListen, Track & Respond Increase attention & support of topics for every new media outlet, especially during crisis events and disasters.Increase attention & support of topics for every new media outlet, especially during crisis events and disasters.

16. www.youtube.com/salvationarmytoday

19. SO WHAT’S NEXT? Content, Content, Content.

20. Help Us with Content Do you have something useful to share?Do you have something useful to share? Are you prepared to share something you feel passionate about?Are you prepared to share something you feel passionate about?

21. Help Us with Content 5 Core Values 1 Passionate 2 Compassionate 3 Brave 4 Uplifting 5 Trustworthy

22. Help Us with Content Exposure to unique programs that raise awareness by a passionate public.Exposure to unique programs that raise awareness by a passionate public. Attract compassionate donor interest, and future grant/foundation funding opportunities.Attract compassionate donor interest, and future grant/foundation funding opportunities. Life changing stories of bravery and trustworthiness.Life changing stories of bravery and trustworthiness. Miracles on the streets that will uplift a community.Miracles on the streets that will uplift a community.

23. Help Us with Content You can protect an individual.You can protect an individual. There are many ways to share your content.There are many ways to share your content.

24. Help Us with Content Salvation Army TodaySalvation Army Today Southern Spirit TVSouthern Spirit TV Southern Spirit OnlineSouthern Spirit Online The Daily CupThe Daily Cup The National BlogThe National Blog ToolbeltToolbelt PodcastsPodcasts

25. Help Us with Content Communications_Bureau/USS/SArmyQuestions?