1. Instructor’s Resource Disc Cultural Psychology by Heine SECOND EDITION

2. Chapter I Heine Introduction Instructor’s Resource Disc

3. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

4. FIGURE 1.1a Try for Yourself: Analytic versus Holistic Perception. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

5. FIGURE 1.1b Americans show more activation of these regions (which are associated with intentional control) when engaged in the relative task. East Asians show more activation of these same regions when performing the absolute task. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

6. FIGURE. 1.2 A Sambian initiate is tested by sucking a flute in preparation for his transformation into manhood. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

7. FIGURE 1.3 The decision tree for determining the degree of universality in a psychological process (Norenzayan & Heine, 2005). Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

8. FIGURE 1.4 People trained to use an abacus perform calculations differently from those who have not been trained. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

9. FIGURE 1.5 Because of the Müller-Lyer illusion, the line on the left looks longer; the angles at the corners suggest that it is farther away than the line on the right. People who are raised in cultures where they are not exposed to carpentered corners are not susceptible to this illusion. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

10. FIGURE 1.6 The larger the point of subjective equality (PSE), the more pronounced is the Müller-Lyer illusion. American undergraduates are more susceptible to this illusion than those from the other cultural groups. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

11. Cultural Psychology, 2 nd Edition Copyright © 2012 W. W. Norton & Company

12. Cultural Psychology SECOND EDITION by Heine This concludes Instructor’s Resource Disc Slide Set for Introduction Instructor’s Resource Disc