2.  Ian Johnston and Matt Marchetti  11 th grade  16 years old

3. Mission Statement Likeable Landscaping offers inexpensive landscaping services for seniors and vacation home owners in Middlesex County. Opportunity  More than 67,000 seniors and part-time home owners live in Middlesex County  Market is overcharged due to small amount of yard work necessary  Other areas in CT are available for future expansion

4. Type of Business  Service  Lawn management, gardening, snow removal, and special requests Legal Structure  Limited Liability Company  Easy to administer  Protects the business owners Business Profile

5. We’re qualified to run this business because:  4 years combined experience in landscaping services  Ian scored a 5 on the math portion of the CAPT and has maintained A’s in each high school Math class  We will have completed a Marketing/Entrepreneurship course Qualifications

6. Market Analysis Industry NameLandscaping Industry Size$50 billion Total PopulationMiddlesex County, Connecticut Target MarketMale/female, ages 50+ Male/female, seasonal home owners Potential MarketLikeable Landscaping, LLC survey results:  48% said they did not shovel their driveway or walkway during the Winter  20% own a vacation/second home 165,676 20,220 67,400 Total Population Target Market Potential Market

7. Demographics  Males/females, ages 50+, live by themselves, retired  Males/females, ages 25+, own a second home in Middlesex County, married, middle/upper class Geographics  Middlesex County, Connecticut Psychographics  In need of basic services like mowing, raking, shoveling  Prefer a year long contract Buying Patterns  Interested in saving money Target Market Segment

8. Competitive Advantage Likeable Landscaping, LLC Likeable Landscaping, LLC Stonebridge Craftsmen, LLC Stonebridge Craftsmen, LLC Running Brook Farms Running Brook Farms Factors Fair Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Fair Inexpensive Very goodGood Very good Garden center and nursery Garden structure remodeling Year round service Killingworth, CT Glastonbury, CT Middlesex County, CT VariedGood Excellent

9. Marketing Mix PeopleProductPlacePricePromotion Seniors and second home owners Website, business cards, and word of mouth Middlesex County, CT Lawn care, gardening, and snow removal services More affordable than regional competitors

10. Promotional Mix Advertising Internet, Logo on trucks, Business cards $30.13 Publicity Facebook, Twitter, Tumblr, Website $0.00 Personal Selling Word of mouth $0.00 Sales Promotion Coupons $8.50 Total Monthly Promotional Expense $38.63 Promotional Expense Monthly Amount Monthly Amount

11. Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit T-Shirt$383.10/30$12.77 Total Material Cost per Unit$12.77 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.2550 hours$412.50 Total Labor Cost per Unit$412.50 COGS (per Unit) $425.27 Description of One Unit of Sale: One yearly contract consisting of 25 lawn care, gardening, raking, or shoveling appointments, depending upon the season.

12. Economics of One Unit Selling Price (per Unit)$900.00 COGS (per Unit)$425.27 Other Variable Expenses (Gas)$250.00 Total Variable Expenses (per Unit)$675.27 Contribution Margin (per Unit)$224.73 Description of One Unit of Sale: One yearly contract consisting of 25 lawn care, gardening, raking, or shoveling appointments, depending upon the season.

13. Fixed ExpenseAverage Monthly Expense Insurance $150.00 Salary $50.00 Advertising $40.00 Depreciation (Truck, cell phone, laptop, lawn mower, weed whacker, chainsaw, rakes, shovels, tarp) $100.00 Utilities (Gas, electric, telephone, internet) $60.00 Rent (From home) $20.00 Total Average Monthly Fixed Expenses $420.00 Average Monthly Fixed Expenses

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales Projections First Year Total Units Sold 41

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling 2units. Monthly Fixed Expenses ($420.00) Contribution Margin per Unit ($224.73) = Monthly Break-Even Units (2)

17. Projected Yearly Income Statement First Year Selling Price per Unit $900.00 Number of Units Sold 41 Total Sales $36,900.00 Variable Expenses $26,650.00 Contribution Margin $10,250.00 Fixed Operating Expenses $5,040 Pre-Tax Profit $5,210.00 Taxes @ 15% $781.50 Net Profit $4,428.00

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Computer and cell-phoneBest Buy(Already own) Doing Business As, LLCMiddletown town hall, Secretary of the state of Connecticut $330 Business cards, Truck logoVista print, Print globe$50 Partnership agreementLocal attorney$150 Pickup truckCarMax$10,000 Mower, weed-whacker, chainsaw, loppers, gloves, rakes, shovels Home Depot(Already own) Total Start-Up Expenditures$10,530 Cash Reserves Emergency Fund$5,265 Reserve for Fixed Expenses$1,260 $17,055 Total Start-Up Investment

19. ROS: Return on Sales For My Business: Dollar Equivalent = ROS & ROI ROI: Return on Investment For My Business: Dollar Equivalent = $4,428.00 $36,900.00 X 100 = 12% $4,428.00 $17,055.00 X 100 = 26% $00.12 $00.26

20. SourceAmountDebtEquityGift Personal Savings$10,000X Relatives/Friends$7,055XX Totals$17,055 Financing Strategy $17,055 Total Start-Up Investment

21. Philanthropy  Likeable Landscaping will donate 5% of its yearly net profits to Aaron Manor Nursing and Rehabilitation Center in Chester, CT.  We will also volunteer at the Middlesex Hospital Homecare Center once a week during the w inter. Responsibility  Customers will be aware of this through the Aaron Manor and Middlesex Hospital logo on our t-shirts, business cards, and trucks. Business Responsibility & Philanthropy

22. Business & Personal Goals  Pinpoint a neighborhood and begin signing up customers  Hire 6 more employees  (I) To graduate from SMSA and attend a 4 year college while working a part time job  (M) Graduate from SMSA and go to college BusinessPersonal  Find customers from other areas and neighborhoods on the shoreline.  Buy more advanced machinery for bigger projects and hire more employees. Short-Term Long-Term  (I) To graduate from college and move up the ladder at my previous part time job  (M) Graduate from college and find a full time job

23. Friendly, professional, and hard working. What’s not to like? Thank you for your consideration. Likeable Landscaping, LLC Visit us at: www. Likeablelandscaping.webs.com Thank you for your consideration. Likeable Landscaping, LLC Visit us at: www. Likeablelandscaping.webs.com