1. Raise more funds by selling on eBay Millie Chander-Abraham & James Hurst 2.30 – 3.30pm, 16 February 2016

2. © 2016 PayPal Giving Fund. All rights reserved. Agenda About us Partners we work with PayPal Giving Fund and PayPal eBay for Charity − How to raise even more − Scale up by trading on eBay − Boost your online fundraising

3. © 2016 PayPal Giving Fund. All rights reserved. Team structure and facts Boards (US & UK) CEO (Global) CFO (Global) and finance team (5 FTE) US Ops, customer service, comms (3.5) UK Ops, customer service, comms (3) More than 3 million donations handled and paid out each year 38,000 non-profits enrolled to receive funds, with 4,000 more enrolling each year More than 15,000 inquiries from charities and donors answered each year 4 major partners supported PayPal eBay Humble Bundle StubHub 12 staff globally

4. © 2016 PayPal Giving Fund. All rights reserved. PayPal and PayPal Giving Fund

5. © 2016 PayPal Giving Fund. All rights reserved.

6. PayPal Giving Fund partners Branded customer giving programmes integrated into PayPal consumer and lifecycle marketing, along with disaster response initiatives. eBay for Charity customers can donate to their favourite charity as they buy or sell on the site, or purchase items from charities. Digital creations sold and distributed online at customer-determined price, including a proportion to a charity chosen by Humble Bundle or the customer. StubHub donates its fees from the resale of tickets to charitable events on the US and UK sites.

7. © 2016 PayPal Giving Fund. All rights reserved. Introducing Charities to PayPal product innovations One off fee for the reader (£79.95) No contract or monthly fee Contactless transactions – below £30 Pay a transaction fee only when you use - 2.75% + 20p PayPal support from time to time with exclusive charity offers Need a PayPal account and to receive offers PPGF registration Find out more - http://paypalherecharity.uk

8. © 2016 PayPal Giving Fund. All rights reserved eBay for Charity

9. © 2016 PayPal Giving Fund. All rights reserved. Direct Selling

10. © 2015 PayPal Giving Fund UK. All rights reserved.

11. How does your charity benefit? No registration, subscription or transaction fees from PayPal Giving Fund; charities receive 100% of donations plus Gift Aid Opportunities to raise awareness among eBay UK’s 19 million unique monthly visitors Free support from PayPal Giving Fund to make the most of eBay for Charity

12. © 2015 PayPal Giving Fund UK. All rights reserved.

13. To receive donations from eBay users To trade on eBay What accounts do I need? www.paypalgivingfund.org.uk Note, some changes coming! www.paypal.co.uk/charity for reduced charity rate Business seller account

14. © 2015 PayPal Giving Fund UK. All rights reserved. Free to register at paypalgivingfund.org.uk 100% of all donations (and Gift Aid) passed on No sales commission charged by eBay (and “extra” fees are minimal) PayPal offers discounted rate for confirmed charities – 1.4% + 20p What does all this cost?

15. © 2015 PayPal Giving Fund UK. All rights reserved. Recruiting volunteers or staff to help run your eBay sales is also vital when scaling up your operation Necessary skills Entrepreneurial Customer service Marketing and market research Photography and copywriting Administration Bookkeeping and accounting Leadership, commitment & skills

16. © 2015 PayPal Giving Fund UK. All rights reserved. Important to build close relationships with shop managers Educate shop staff about what sells well on eBay Think about other sources of stock The quality of the stock is vital Sourcing stock

17. © 2015 PayPal Giving Fund UK. All rights reserved. A centralised approach The eBay team receives and lists items on eBay, with as low a starting price as possible Once sold, items are packed by the team, Royal Mail comes to the office at the end of each day to collect the items Once the money is received from the buyer, the funds are transferred back to the shop that donated the items The eBay manager organises training days with shop managers and attends local meetings to encourage shop managers to donate stock to sell on eBay Case study: Sense Trading

18. © 2015 PayPal Giving Fund UK. All rights reserved. What to sell Find out what sells on eBay is by testing it out. Desirable brands do extremely well. Commercially available research tools such as Terapeak provide more information about items currently selling on eBay. What not to sell Prohibited items on eBay include alcohol, fireworks, lottery tickets or used cosmetics. This can damage your seller status on the site. Selling tickets StubHub enables online ticket resale, ticket sales are no longer allowed on eBay. A special exception can be made for charity auctions in which tickets are offered as part of a money-can’t-buy package or experience (e.g. meet & greet with performers or inclusive travel & accommodation). What to sell and what not to sell

19. © 2015 PayPal Giving Fund UK. All rights reserved. If selling luxury branded goods on eBay make sure that they are genuine. eBay runs a Verified Rights Owner (VeRO) programme this enables companies to report listings that potentially infringe their copyright, such as counterfeit goods. If you receive an item and are not sure of its origin, try doing some research. http://pages.ebay.co.uk/vero/ Selling luxury branded goods

20. © 2015 PayPal Giving Fund UK. All rights reserved. If you’re listing more than a few dozen items each month, you should use a bulk listing tool. This will enable you to enter the details for multiple items and upload them to eBay in bulk, saving time and increasing your profit margin. Major third-party listing tools that include the eBay for Charity option are: List via your preferred listing tool

21. © 2015 PayPal Giving Fund UK. All rights reserved. Best practice on eBay Title – descriptive and relevant eBay search results are based primarily on the words in listing titles Category – appropriate category/categories Search for similar items if you are unsure Pictures - better photos will result in better sales Upload as many as possible. Remember to consider your backdrop & lighting. Item specifics Add as many details as you have available & use keywords

22. © 2015 PayPal Giving Fund UK. All rights reserved. Customer Service Looking after your customers is fundamental to success In an online marketplace, the following principles will help you keep your customers happy: Avoid disappointments Post promptly Communicate Stay calm

23. © 2015 PayPal Giving Fund UK. All rights reserved. The importance of feedback Your reputation Leaving honest comments Receiving positive feedback will help you to build a good reputation Detailed seller ratings (DSR) Anonymous detailed seller ratings don’t count towards the feedback score The scores you achieve can affect the prominence of your listings in search results and your rating as a seller Receiving negative feedback Don’t panic or retaliate with your own opinion of the buyer’s character You should contact the buyer to see if you can resolve their issue In certain circumstances, feedback may be withdrawn or amended You may wish to leave calm and clear follow-up feedback

24. © 2015 PayPal Giving Fund UK. All rights reserved. Common issues and how to avoid them Poor customer service A high turnover & a reliance on volunteers can run the risk of occasional poor customer service standards Regularly monitor your Seller Dashboard to catch potential problems & take necessary steps to address them before they become more serious ‘Item not as described’ feedback Donated and used items may risk receiving ‘item not as described’ feedback Include comprehensive details in your listings, particularly in the item specific sections Selling counterfeit goods Charities may receive designer fakes from their donors, which can be hard to detect If you’re not 100% confident that an item is genuine, don’t list it on eBay

25. © 2015 PayPal Giving Fund UK. All rights reserved. Scale up your operation Open an eBay Shop All your listings in one place, with your choice of categories Shop subscriptions offer tracking & analysis tools to help you learn more about your buyers’ behaviour Extra tools & customised pages to develop your charity’s brand Increase your visibility Sellers who have met the account level Top Rated Seller requirements can open the door to eBay Premium Service on individual listings On average, this increases listing visibility by 85% Understand your tax obligations There may be tax implications for charities that undertake significant non-charitable trading Visit the HMRC website to learn more

26. © 2015 PayPal Giving Fund UK. All rights reserved. Reach a bigger customer base than a high-street shop Find the right buyers for specialist items Listings appear with charity ribbon, your logo and mission statement Save money on overheads; you don’t need retail premises or round the clock staffing eBay for Charity fee credits: no insertion or final value fees on sold charity items Trading on eBay

27. © 2015 PayPal Giving Fund UK. All rights reserved. Children’s Society has a partnership with a major delivery company Expertise in trading standards in-house Have recruited eBay expertise from a trading assistant Children’s Society: an opportunity

28. © 2015 PayPal Giving Fund UK. All rights reserved. MillRace IT Replaced several high street shops with one eBay shop Selling refurbished hardware as a charity- owned social enterprise Promoted via eBay house ads (200m impressions donated) From High Street to ecommerce

29. © 2015 PayPal Giving Fund UK. All rights reserved. eBay shop launched 2012 and already raising more than £24k pm Separate accounts for donated vs. bought-in goods Sue Ryder: new goods integration Significant planning and preparation to sort out logistics before going live Dedicated eBay and online retail staff member

30. © 2015 PayPal Giving Fund UK. All rights reserved. Promote your sales Add a link on your website to direct supporters to your eBay listings Use email to drive traffic to your eBay listings Do you send a regular newsletter? Add a link! You can also use your email signature to promote your listings Share your eBay for Charity profile Be sure to share your eBay for Charity profile Tell your supporters that they can contribute to your charity in a number of ways: –Add your charity as their favourite so that they’ll be prompted to donate when they buy or sell –Donate 10 – 100% of their own eBay sales to your charity –Add a donation when they’re making a purchase on eBay –Make a one-off donation in the amount of their choice –Shop for items that benefit your charity Boost your online fundraising

31. © 2015 PayPal Giving Fund UK. All rights reserved. 1.What key considerations do you need to make when selling on eBay? 2.What challenges do you anticipate that you may face when setting up shop on eBay? 3.How would you advertise/promote your listings and /or shop on eBay? Activity

32. © 2016 PayPal Giving Fund. All rights reserved Please feel free to contact us at info@paypalgivingfund.org.uk info@paypalgivingfund.org.uk