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Peter Franklin Konstanz KIeM Institute for Intercultural Management, Values and Communication Researching Intercultural Business Interaction: Considerations,

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Presentation on theme: "Peter Franklin Konstanz KIeM Institute for Intercultural Management, Values and Communication Researching Intercultural Business Interaction: Considerations,"— Presentation transcript:

1 Peter Franklin Konstanz KIeM Institute for Intercultural Management, Values and Communication Researching Intercultural Business Interaction: Considerations, Concepts, Procedures The 10th National Symposium on Business English Business School, Xi'an International Studies University October 27, 2012

2 © Peter Franklin Researching Intercultural Business Interaction: Considerations, Concepts, Procedures2XISU, October 27, 2012 Researching Intercultural Business Interaction Mono-disciplinary or multi-disciplinary approaches Decentring Culture-comparative or culture- interactional research Culture at the individual level or at the group level

3 © Peter Franklin Researching Intercultural Business Interaction: Considerations, Concepts, Procedures3XISU, October 27, 2012 Researching Intercultural Business Interaction Collecting data C ollecting authentic interaction data Collecting self-report data Self reports of authentic incidents Designing questions Dealing with language: translation Gaining access / finding respondents Conducting interviews

4 © Peter Franklin Researching Intercultural Business Interaction: Considerations, Concepts, Procedures4XISU, October 27, 2012 Researching Intercultural Business Interaction Collecting data Collecting self-report data: using standard instruments The Sociocultural Adaptation Scale

5 © Peter Franklin Researching Intercultural Business Interaction: Considerations, Concepts, Procedures5XISU, October 27, 2012 Researching Intercultural Business Interaction Culture and data analysis and interpretation Analysing quantitative data Interpreting the ‘meaning’ of qualitative data Interpreting intercultural interaction data

6 © Peter Franklin Researching Intercultural Business Interaction: Considerations, Concepts, Procedures6XISU, October 27, 2012 Researching Intercultural Business Interaction Concluding words Understanding the context of intercultural business interaction

7 © Peter Franklin Researching Intercultural Business Interaction: Considerations, Concepts, Procedures7XISU, October 27, 2012 Researching Intercultural Business Interaction The end. Thank you very much for your attention.

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