1. POSITIONING THE COOPERATIVE ADVANTAGE YASHAVANTHA DONGRE UNIVERISTY OF MYSORE

2. THE CONTEXT 1. Aggressive and dominant free market 1. Aggressive and dominant free market 2. Apprehension that Coops are not suitable and are disadvantaged 2. Apprehension that Coops are not suitable and are disadvantaged 3. Need for repositioning cooperatives 3. Need for repositioning cooperatives 4. Global crisis and economic restructuring 4. Global crisis and economic restructuring 5. Reinventing the wheel 5. Reinventing the wheel

3. ROLES EXPECTED OF COOPERATIVES 1. OCCUPYING THE NEW SPACES 1. OCCUPYING THE NEW SPACES 2. SHELTERING THE DISPLACED 2. SHELTERING THE DISPLACED 3. CONSTRUCTIVE COMPETITOR 3. CONSTRUCTIVE COMPETITOR 4. AGRICULTURE AND RURAL AREAS 4. AGRICULTURE AND RURAL AREAS 5. MDGs 5. MDGs 6. PRESERVING CULTURAL AND POLITICAL ETHOS 6. PRESERVING CULTURAL AND POLITICAL ETHOS

4. COOPERATIVE UNDER ECONOMIC THEORIES 1. ALL (SMITH TO SEN) EMPHASISE ON GROUPS AND COLLECTIVISM 1. ALL (SMITH TO SEN) EMPHASISE ON GROUPS AND COLLECTIVISM 2. COLLECTIVE AND COOPERATIVE ENDEAVOURS IN CORPORATES 2. COLLECTIVE AND COOPERATIVE ENDEAVOURS IN CORPORATES 3. STRESS ON INDIVIDUAL AND NEED FOR COLLECTIVE CHOICE AND SOCIAL CHOICE 3. STRESS ON INDIVIDUAL AND NEED FOR COLLECTIVE CHOICE AND SOCIAL CHOICE 4. FOCUS ON SOCIAL CAPITAL 4. FOCUS ON SOCIAL CAPITAL

5. OPERATIONAL ADVANTAGES 1. STRUCTURAL ADVANTAGES 1. STRUCTURAL ADVANTAGES 2. POSITIONAL ADVANTAGES 2. POSITIONAL ADVANTAGES 2. FUNCTIONAL ADVANTAGES 2. FUNCTIONAL ADVANTAGES 3. SITUATIONAL ADVANTAGES 3. SITUATIONAL ADVANTAGES