1. The transmission of Non-Communicable Diseases Dr Tim Lobstein The Food Commission UK 94 White Lion Street London N1 9PF

2. TRENDS IN PREVALENCE OF OVERWEIGHT IN EUROPEAN CHILDREN TRENDS IN PREVALENCE OF EXCESS WEIGHT AMONG EUROPEAN CHILDREN

3. OK kid. I want you to quit soft drinks and snacks, and lose 20 kg. Then I want you to come back and tell me how the heck you did it!

6. ‘Can Johnny come out and eat…?’

7. British adults achieving dietary guidelines MAFF, 1994

8. Dietary recommendations: Population targets Dietary fat: < 30% energy Saturated fats: < 30% energy Fruit and veg: > 400 g / day Dietary fibre: > 25 g / day 11301130 14 EU countries surveyed

9. Southern Europe adopts northern diets

11. OECD 1999

12. Fill up on cheap food! Price per 100 kcal (Euros) Fresh pork0.40 Pork sausage0.13 Oranges0.44 Orange drink0.24 Biscuits0.05 Sugar0.03 Fats/oils0.03-0.06 Salad leavesEu11.50

16. Catch them young! Food Commission 2000

18. Transmission of NCDs Agriculture -- Additives -- Advertising To reduce the prevalence of NCDs we must ask…

19. Food policy agenda … Who controls our food supplies? … Who can we influence them? … Where does the power lie?

20. Thank you Dr Tim Lobstein Food Commission UK