1. November-05 Pfizer | Confidence Incontinence | Page 1 Confidence Incontinence Web Site Templates

2. November-05 Pfizer | Confidence Incontinence | Page 2 Confidence Incontinence The Confidence Incontinence web site falls back on the following templates: - Homepage - Table - Flash Pop Up Window - Search Result - Form - Content Page These templates are applied to all contents. This guarantees a intuitive Usability and consistent Corporate Design.

3. November-05 Pfizer | Confidence Incontinence | Page 3 Patient Zone: Homepage The first paragraph is split into a general introduction and an ‘emotional’ picture representing the target group.

4. November-05 Pfizer | Confidence Incontinence | Page 4 GP Zone: Homepage The first paragraph is split into a general introduction and an ‘emotional’ picture representing the target group as well. In order to give this homepage a ‘medical-led’ atmosphere a illustration is additionally placed.

5. November-05 Pfizer | Confidence Incontinence | Page 5 Patient/GP Zone: Table Template Tables uses blue/green tints of the Patient Zone section colour code. The table itself has curved edges.

6. November-05 Pfizer | Confidence Incontinence | Page 6 Patient/GP Zone: Pop Up Special features (e.g. the ‘Patient Quick Poll’) are displayed in a pop up window. Such a feature uses the brand ornaments (undulated white lines in the background) used in the print materials.

7. November-05 Pfizer | Confidence Incontinence | Page 7 Patient/GP Zone: Search Result The search results are clustered into the main web site sections (e.g. ‘Bladder Problems’ or ‘What can I do’). The sub headlines are tinted in the green/blue section colour.

8. November-05 Pfizer | Confidence Incontinence | Page 8 Patient/GP Zone: Form Buttons have three curved edges and one sharp edge. Forms are also outlined with a light blue / green curved border (see tables).

9. November-05 Pfizer | Confidence Incontinence | Page 9 Patient/GP Zone: Content Page Content pages have no big introduction picture. On demand smaller images can be used to introduce a paragraph.

10. November-05 Pfizer | Confidence Incontinence | Page 10 Thank you!