2. Propagan da - the systematic distribution of a given doctrine or allegations reflecting its views and interests

3. Considers Audience: Homemakers Business Executives Teenagers Children Retirees Singles Men Women

4. HUMOR Used to attract and keep attention, and help memory, not really a manipulative tactic

5. 16 Techniques

6. Appeal to Science - attempts to suggest that a fair and scientific judgment would conclude something that may or may not be actually supported by facts

7. Bandwagon - says that most people feel one way about an issue and urges the others to go with the majority

8. Glittering Generalities - uses words that are patriotic, attractive, or catchy, but they don’t really say anything

9. Guilt by Association - implies that if one person has done something illegal or otherwise incorrect, then the people who associate with him or her have probably committed similar misbehaviors

10. Half Truths or Omitted Details - give some, but not all, of the facts on an issue, in order to present only the viewpoint that the person wants to share

11. Innuen do or Rumor - suggests that negative things are true without defining or explaining them

12. Name-Calling - makes accusations, but doesn’t give any facts to support the claims

13. Ordinary Folks - tries to associate itself with simple values and down to earth people. May link contrary idea with people who think they are better than others

14. Snobbe ry - tries to make people think they can be better than others by acting or thinking a certain way

15. Overgeneralizatio ns - broadly extends good or bad qualities without documenting their accuracy

16. Scare Tactic s - describes possible negative effects with strong and unsupported images that make people act out of fear instead of reason

17. Stereotyping - uses commonly held images of a group to make a point which isn’t necessarily true

18. Testimonial - tells you to base your decision on what someone else thinks, usually someone who is famous or important

19. Post Hoc - tells you because two things happened one after the other, the first caused the second.

20. False Dilemma - only two choices are given when, in fact, there are three

21. Slippery Slope -predicts a series of increasingly unacceptable consequences