1. explorestockholm A mobile Internet tourist service

2. ____________________ ______________ Introduction The Goal The Result Sharp test for public use Not an SMS solution

3. ____________________ ______________ Outline How the service works The technology behind the service Why this solution

4. ____________________ ______________ THE VIDEO

5. ____________________ ______________

6. The Service from the user’s Viewpoint

7. ____________________ ______________ Description Developed with XHTML and active Scripts Accessible with any terminals  Mobile Phones  PDAs  Laptops, Desktops Internet Server Database

8. ____________________ ______________ Structure of the service Language page Start page Guided tours pageSearch pageArea listing page Information page Mail a friend page Confirm mail page = forward links = backward links

9. ____________________ ______________ Structure – search option Keyword Faster way: Area listing

10. ____________________ ______________ Structure – Guided Tours Interactive Important information

11. ____________________ ______________ Desktop version

12. ____________________ ______________ Opportunities More guided Tours (themes)  18 th century... Maps  Easy extensions Synthesized voice Languages

13. Technology Behind the Service

14. ____________________ ______________ Technology Behind the Service Content Studio  Content Management System  Built in development environment  Web-based database driven system  Helps to build, deploy and maintain Internet sites  Based on Microsoft.Net Enterprise Server

15. ____________________ ______________ Technology Behind the Service Why Content Studio?  Department of Culture already uses it  Easy to update service  Powerful tool

16. ____________________ ______________ Long term sustainability Content Studio already in the platform XHTML is recommended standard XHTML MP in mobile phones

17. ____________________ ______________ User Access Variety Internet based service Internet access plus HTML browser Terminals are used in different context Differences in hardware

18. ____________________ ______________ Device Detection Content must be adapted Software detects type of terminal

19. Why this solution?

20. ____________________ ______________ Why this solution? Major constraints: Low costs Use existing database Accessible in the user’s terminal Should fit into the existing technology platform

21. ____________________ ______________ Why this solution? Rejected solutions: Speech SMS Rental of advanced equipment Installment of expensive equipment Solution given these constraints: Internet based tourist service

22. ____________________ ______________ Why this solution? What about the users? Intuitive user interface Few users today Many users tomorrow!

23. ____________________ ______________ Why this solution? ”...Internet will be more and more used in the mobile phone. …where ever you are you will always have Internet access.” Chairman of Morgan, an Mobile Industry Organisation ” In Sweden we are going to sell about 3 million mobile phones this year.” According to the Industry Organisation, MTB ” Today more than 1 million Swedes browses the Internet on their mobile phone”. Editorial of Computer Sweden

24. ____________________ ______________ Why this solution? The industry standard is converging towards XHTML

25. ____________________ ______________ Why this solution? Given the constraints Intuitive user interface Many users tomorrow! Industry standard

26. ____________________ ______________ Limitations Lack of a professional survey Not as many users as with SMS Only one guided tour

27. ____________________ ______________ Strengths Unique database Fully functional service Operator Independency Long-term viable solution Support of all Internet accessing devices User-friendly

28. ____________________ ______________ Opportunities and the Future Tourist Portal IT-capital of the world Business Intelligence

29. ____________________ ______________ Conclusion Goals were reached We are satisfied Satisfied principals