1. Business writing 齐丹媛： 15028025806 英语（商务方向）本科 1-3 班

2. Question? What can be thought as a business writing? E-mail? Contract? Business report? Memo? Meeting materials? Press release? Technical description or operating instruction? Questionairs? Visual techniques?

3. Introduction to this course Function of business writing The layout of the book Business writing & academic writing Writing as a process& writing as product Criteria of effective business writing Cultural factors in business writing basic pattern of business writing Ethical issues in business writing

4. Function To inform To persuade To entertrain

5. The layout of the book Part 1 Part 2 chapter 2-3 Part 3 chapter 4-9 Part 4 chapter 10-11 Part 5 chapter 13-14 Last chapter

6. Criteria of effective business writing 1. courtesy 2. correctness 3. conciseness 4. clarity 5. concreteness 6. completeness

7. Cultural factors organization Colorful language Dates Religion

8. Ethical behavior involve four principles Honesty Integrity Fairness Concern for others