1. Principles and Elements of Design Put your name here

2. Elements of Design: Line Types Vertical- Represents dignity, formality, stability and strength. Horizontal- Represents calm, peace and relaxation. Diagonal- Represents action, activity, excitement and movement. Curved- Represents freedom, the natural, having the appearance of softness and creates a soothing feeling or mood.

3. Elements of Design: Color Color has an immediate and profound effect on a design. Types Warm Colors Reds, oranges, yellows Cool Colors Blues, purples, greens Colors can affect how humans feel and act.

4. Elements of Design: Form and Shape The shape, outline, or configuration of anything. Examples Squares Circles Ellipses Ovals Rectangles Triangles

5. Elements of Design: Space By incorporating the use of space in your design, you can enlarge or reduce the visual space. Types Open, uncluttered spaces Cramped, busy Unused vs. good use of space

6. Elements of Design:Texture The surface look or feel of something. Types Smooth surface Reflects more light and, therefore, is a more intense color. Rough surface Absorbs more light and, therefore, appears darker.

7. Elements of Design: Value The relative lightness or darkness of a color. Methods Shade Degree of darkness of a color Tint A pale or faint variation of a color

8. Visual Design Principles: Balance Parts of the design are equally distributed to create a sense of stability. There can be physical as well as visual balance. Types Symmetrical or Formal Balance Asymmetrical or Informal Balance Radial Balance Vertical Balance Horizontal Balance

9. Symmetrical or Formal Balance Asymmetrical or Informal Balance Radial BalanceVertical Balance Horizontal Balance

10. Visual Design Principles: Rhythm Repeated use of line, shape, color, texture or pattern. Types Regular rhythmGraduated rhythm Random rhythmGradated rhythm

11. Visual Design Principles: Emphasis Points of attention in a design. The feature in a design that attracts one’s eye. The focal point. Emphasis can be achieved through size, placement, color and use of lines. The most personal aspect of a design.

12. Proportion Comparative relationships between elements in a design with respect to size. 3:5 ratio is known as the Golden Mean. Scale The proportions or size of one part of the image in relationship to the other.

13. Unity Unity is applying consistent use of lines, color, and texture within a design. To be harmonious.