1. BTEC ICT Level 3 Unit 8 E-Commerce

2. Session 11 – Promotion of an E- Commerce Site

3. Promotion Starter Starter Activity Working with a partner: 1.Discuss how would you promote an e- commerce site? 2.Identify 2 benefits and drawbacks of one of your chosen methods? 3.Discuss what kinds of activities a business is NOT allowed to do when using e- commerce?

4. Unit 8 Learning Aims After completing this unit you should: 1.Know the technologies required for an e- commerce system 2.Understand the impact of e-commerce on organisations 3.Understand the effects of e-commerce on society 4.Be able to plan e-commerce strategies.

5. 4.4 – Promotion of an E-Commerce Site Marketing is a vital part of e-commerce, without it customers wont find out about and use a business’s website. Methods to do this include: Displaying the website address on all printed business documents (e.g. Business cards, etc) Advertising on television, radio and billboards Search engine listings using meta tags Online Message Boards and Chat Rooms