1. Evaluation Criteria and Measures of Effectiveness MAJ Eric Evans Seminar 6

2. Purpose Provide understanding and context for the terms Evaluation Criteria and Measures of Effectiveness

3. Agenda 1.Context 2.Definition and Components of Evaluation Criteria 3.Definition of Measures of Effectiveness 4.Definition of Measures of Performance 5.Historical Examples 6.References

4. Context

5. Evaluation Criteria Used to differentiate between courses of action, often during COA Comparison. Identified during COA Analysis. Evaluation Criteria are often weighted with respect to their importance A method of developing a complete evaluation criteria (FM 6-0, 4-22) Title - Surprise Definition – NVA/VC cannot predict where/when cross border incursion will occur Unit of Measure – Enemy units Benchmark – Company sized elements securing bases Formula – Less than a company is advantageous. Greater than a Company is disadvantageous

6. Measure of Effectiveness A measure of effectiveness is a criterion used to assess changes in system behavior, capability, or operational environment that is tied to measuring the attainment of an end state, achievement of an objective, or creation of an effect (JP 3-0). These measures focus on the results or consequences of task execution and provide information that guides decisions to take additional or alternate actions. Examples of measures of effectiveness include reduced insurgent activity, reduced inflation rates, and improvements in agricultural production. (ADRP 3-07, 4-70) A measure of effectiveness would be the prevention of an offensive against Saigon “Are we doing the right things”

7. Measure of Performance Measures of performance in stability track implementation of an activity. They answer the question, “Is the stability activity progressing?” and in the long run, “Is the activity complete?” Examples of output indicators might be the number of miles of road paved or number of police trained. Forces monitor output indicators during the implementation of an activity until they complete the activity (ADRP 3-07, 4-68) Tonnage of weapons and rice seized during the raids into Cambodia are a measure of performance “Are we doing things right”

8. Historical Examples Where Operational Art and Tactics collide – What should happen versus what does happen Combined Bomber Offensive in World War II Destroying Ball Bearings versus forcing the Luftwaffe to fight a battle of attrition Cambodia Campaign Tonnages seized versus offensive prevented The paradox of the counter IED Patrol IED strikes are increasing so we launch more patrols

9. References Army Doctrinal Reference Publication 5-0, The Operations Process. Washington, DC: Government Printing Office, 2012. Field Manual 6-0, Commander and Staff Organization and Operations. Washington, DC: Government Printing Office, 2014. Field Manual 3-07, Stability. Washington, DC: Government Printing Office, 2014.