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Sony of Canada Ltd. Research Overview Oct. 7, 2002.

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Presentation on theme: "Sony of Canada Ltd. Research Overview Oct. 7, 2002."— Presentation transcript:

1 Sony of Canada Ltd. Research Overview Oct. 7, 2002

2 Research Overview NPD-Intelect Consumer Electronics/Vaio retail sell- through data All categories Monthly reporting $/Unit Share; Category volume, growth Cost: $300K U.S./year

3 Research Overview Evans Research Sell-in data Corporate and Retail IT Dollar/Unit Share, Category Cost: 15K US$/year

4 Research Overview Omnibus National telephone survey > 1000 adults Track Sony Store awareness and propensity to shop Gauge Wega and MD top-of-mind awareness Cost: $25K U.S.

5 Research Overview Miscellaneous Desktop/Syndicated –Print Measurement Bureau (PMB)- consumer habits –A.C. Nielsen- Media expenditures –Yankelovich Pre/Post Strategic/Creative Research Online MD survey via youth website


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