1. How to use attack ads View as slide show Attack ads Adapted from AdPrin.com

2. How to use attack ads During the 2004 campaign for the U.S. presidency, the Guardian newspaper in England portrayed George W. Bush as a semiliterate ape and tried to persuade voters in Ohio to vote for Kerry. Was that an effective strategy? If not, what would you recommend? When you finish, click for the answer. No. Attack ads should employ objective information, not emotion. (Principle 6.9.2) Adapted from AdPrin.com2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com For example, evaluate your attack ads of competitors and make sure they are based on evidence, not emotion. This is especially relevant for political ads.