1. 2009 Spring Web Update The York Dispatch Editor: Lori Goodlin Web/New Media: Tom McLaughlin

2. How did we do?  March 2008 Page Views InYork: 2,475,259 Dispatch Home: 261,741  March 2009 Page Views InYork: 3,080,070 – Increase of 604,811 Dispatch Home: 282,738 -- Increase of 21,003

3. How did we do?  March 2008 Monthly Unique Visitors InYork: 270,215  September 2008 Monthly Unique Visitors InYork: 320,949  March 2009 Monthly Unique Visitors InYork: 431,598

4. InYork: Popular Sections  March 2008 1. News – YDR (www.ydr.com) 2. Obituaries 3. YD Home (www.yorkdispatch.com)www.yorkdispatch.com 4-23: Combined InYork Sections  Next individual section = Living (YDR, 31) YD Significant Sections  YD Mobile Home (40)  NCAA 2008 (46)

5. InYork: Popular Sections  March 2009 1. News – YDR (www.ydr.com) 3. YD Home (www.yorkdispatch.com)www.yorkdispatch.com 7. YD BlogZone (www.ydblogzone.com)www.ydblogzone.com 12. YD Gallery 19. YD Junior Dispatch (www.juniordispatch.com)www.juniordispatch.com 20. YD York Weekend (www.yorkweekend.com)www.yorkweekend.com 39. YD Multimedia 41. YD VideoYork

6. Summary  March 2009 InYork is doing what it was intended to do  Site must maintain growth and momentum  Content and navigation drive user path through site InYork is continuing to grow  Focus shifting toward a portal model  Navigation and usability adjustments  Comments/Message Boards

7. External Support: March  Media News Group Management changes = uncertainty Has been slow link in the past  York Newspaper Company The market is very tough right now but staff is stable Movement toward portal model has been slow Focus has been on “niche” sites

8. What’s Ongoing?  BlogZone – page redesign, header changes Consistency with remainder of site Incorporate coding to be included in new YNC stats Correct phantom characters appearing in titles  BlogZone – Traffic January – 4,981 Page Views February – 22,019 Page Views March – 63,340 Page Views

9. What’s Ahead?  Clean up/Freshen up overall design Committee at work  Thesaurus/Overlay links  New design and name for VideoYork  Updated mobile edition  User Generated Content?  YD Custom Edition

10. What’s Ahead?  Revolution Coverage  Live Streaming Video  New internal update software  Database widgets to enhance reporting  Site Usability enhancements  The only consistent factor is change.

11. Pay us a visit online  www.yorkdispatch.com (yorkdispatch.inyork.com) www.yorkdispatch.com  www.yorkweekend.com www.yorkweekend.com  www.videoyork.com www.videoyork.com  www.juniordispatch.com www.juniordispatch.com  www.ydblogzone.com  yorkdispatch.inyork.com/yd/m

12. Questions/Comments  E-Mail us Lori Goodlin  lgoodlin@yorkdispatch.com lgoodlin@yorkdispatch.com Tom McLaughlin  tmclaughlin@yorkdispatch.com