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Articulating the Elevator Pitch Kathleen Nilles Parent Services & Communications Manager NAGC.

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Presentation on theme: "Articulating the Elevator Pitch Kathleen Nilles Parent Services & Communications Manager NAGC."— Presentation transcript:

1 Articulating the Elevator Pitch Kathleen Nilles Parent Services & Communications Manager NAGC

2 Positioning Building Blocks & Message Hierarchy Key Messages Why Important? Needs Key Facts / Data Stories / Anecdotes Target Audience 30-Second Elevator Pitch Positioning Statement Policymakers Members PressPartners

3 Answers to Key Questions  Who are we? Statewide organization concerned about needs of gifted students We represent “#” families of G/T in the state  What’s the problem we are trying to solve? I’m here to talk to you about…(problem) Add data points  Only 2% of low income students are reaching the advanced level on state tests  68% of teachers have not been exposed to G/T

4 Answers to Key Questions  What makes us different (application of problem)? State assessment is grade level based, doesn’t show mastery for those at or above grade level In this state, general education teachers aren’t trained…  What we need from you… We ask that… Please…

5 Positioning Building Blocks & Message Hierarchy Key Messages Why Important? Needs Key Facts / Data Stories / Anecdotes Target Audience 30-Second Elevator Pitch Positioning Statement Policymakers Members PressPartners

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