1. Welcome Members, Sponsors & Guests We are glad you are here The program will start at 7:55 Thank you sponsors…

2. Your Board of Directors Leadership… Programs MembershipPromoFinance NancyMaryEva Technology Eric ChrisDan Past PrezPresident Aaron Community Ann Admin Your Photo Here Sponsorships ????

3. VIP Committee Members… NickAnnStephaniJaneHeidiLee AnnBruce Get involved. We welcome your participation in a committee Board Meetings are always open.

4. Chris Dianne Coleen Bill Patrick Tami Jim Aaron Julie Michelle Kara Beth Don Melissa Pat Jan Christina Mark Michelle 209 Souls Engaged YTD - 104 members & 105 guests Thank-You!

6. Coming up in May ONLINE MAKEOVER WORKSHOP New Super Size Event  Double the networking & learning, triple the fun One hour training, one hour hands-on workshop

7.  May 30 to June 1 st  Chicago, Swiss Hotel  600 leaders attending  Three days of top speakers & great sessions  Fantastic Event! Investment: BMA Members: $995, Guests $1,195 Corporate rate $795pp with 3+ Jim @ GROW P&G Greg @ Motorola Solutions Kathy @ Emerson Brian @ Dow Steve @ GE

8. www.bmaminnesota.org Go to…

9. HASHTAG: #BMAMN 9

10. Social Media Monitoring and Performance Data Rob Silas CEO and Co-Founder of Numerical Truth

12. +

13. 10,625,000 Posts during my presentation today

14. 1,720,000 Posts during my presentation today

15. “Social Media is Risky” “Do We Have the Right Social Media Strategy?” “I Can’t Get a Meaningful Measurement of Social Media”

20. ROI? ROI Benefits +Better inputs = more effective strategy +Provides view into where strategic and tactical resources should be deployed +Provides baseline for creating and ROI measurement

21. Reporting # Tweets, FB Likes, Shares Insights Segmentation by voice, recommendations Integration Analytics, CRM, Research, BI Predictive Future content and actions Engagement Monitor and respond

25. Case Study #1

31. Case Study #2

37. Case Study #3

44. Questions