2. Internal Environment: Strong financial standing – stock has never gone down Steady growth – a new store opens every week Family-oriented corporate culture Internal professional growth opportunities

3. External Environment: Cooperative Nature Strong competitive advantage Unique in their industry, 1650+ locations Weak recruiting practices Demographic and lifestyle changes Baby boomers starting to retire Large need for Millennial generation to take on their management roles

4. Strengths Family-oriented corporate culture Focus on employee satisfaction Stock has never decreased Career advancement Benefits / starting salary Cultural Icon Weaknesses Reputation perceived by recent grads Lack of “glamour” Unfavorable work hours Non-prestigious job title Opportunities Advertising Recruiting Website Social Media Threats Competitors recruiting efforts More well-known companies visiting career fairs

5. “Low prices, quality food and unbeatable customer service. We are more than just waffles.” “Low prices, quality food and unbeatable service; with over 1,650 locations in the South East, we are right around the corner.” “Low prices, quality food and an unique dining experience.”

6. 1. Enhance Online Presence Increase amount of information on website Strengthen web communications Expand social media presence

7. 2. Career Fair Booth Presentation Incentives/Free giveaways Inviting and professional flyer Utilize Waffle House’s strengths

8. 3. Open House Event Securing potential employees More hands on time with Clemson students Showing more of the personality of the company

9. Play up the great attributes of Waffle House while recruiting: Not just a desk job Always something new to do Very people-oriented Variety – no day is ever the same

10. Email all business majors ahead of time with information about the trainee program Create new flyer to attach in the email, display at career centers, and hand out at the career fair

12. “What attracts you to a company’s booth when you visit a career fair?”

13. Recruiter attire: professional, black ensembles Yellow Waffle-House-style name tags Professional, attractive signage Approachability

14. Giveaways at the Career Fair Waffle House magnets, pens, mugs, or koozies Coupons After visiting the booth at the career fair, students obtain a coupon

15. Hold an Open House event for jobseekers Personal and intimate setting Employment process becomes more hands on Gives potential employees a real-life view of what position would be like Allows potential employees to meet, converse and ask questions to current employees