1. Casual Gaming For The Next Decade Florian Groß – INTENIUM Stefan Jansen – INTENIUM-GamePoint

2. Content Target: Starting an open discussion about where the casual gaming is going to in the future Content: -History of Casual Gaming -Trends and Threats -Comparison - Community & Communication Aspect -Examples of Alamandi and GamePoint -Discussion

3. Multiplayer Single-Player History of Casual Gaming 2001200220032004200520062007200820092010 Bejeweled Zuma Mystery Case File Seafight Farmville Bejeweled Blitz Planetarion/ Skillgames.com

4. GAMES MARKT Trends and Threats Social Online Downloadable Casual Core Competition Pricing App Stores Piracy

5. Comparison - Community & Communication Aspect Live Communication Asynchronous Communication Friends based Community Game related Community Community -Gaming WOW GamePoint, Alamandi Skill- Gamies King.com, GameDuell Social- Games CityVille, Farmville Browser- Games Travian, Seafight, DarkOrbit

6. Alamandi

7. GamePoint -Localization -Specific Events -Local Community management

8. What did Alamandi and Gamepoint Key Features: Community Communication Localisation / Local Community Subscription Decorative Items Live Chat

9. Facing future challenges Possible Answers: Quality Solid Gameplay Social complexity rises Live vs. Procrastination Global Achivements Gamer Profiles Community, Community, Community Internationalization / Localization

10. Discussion Question: Where is the casual gaming going to in the future?