1. Business English Upper Intermediate U1S09 John Silberstein johnsilb@aol.com

2. Agenda Current Events: Greece Weighs Austerity Cuts Marketing: 4 Ps - Place

3. Current Events Greece Weighs Austerity Cuts What does it mean to ‘freeze civil services wages’? What is meant by, ‘there is only an European position’? Why are Greece’s civil service unions likely to resist many of the stated changes? Do you feel that the Plutocracy should pay for much of the debt that Greece has incurred?

4. Marketing The 4 Ps of Marketing What is meant by Place? Place is about distribution and is about getting the product to the customer.

5. Marketing The 4 Ps of Marketing What are some considerations when deciding distribution? Distribution channels Market coverage (inclusive, selective, or exclusive distribution) Specific channel members Inventory management Warehousing Distribution centers Order processing Transportation Reverse logistics