1. Curriculum ~ Theme In-Depth Theme Capturing the attention of your audience with flare and creativity

2. Curriculum ~ Theme In-Depth Understanding Theme What does the theme do? unifies the yearbook shows personality tells the story of the year joins verbal & visual elements speaks to audience indicates uniqueness of year

3. Curriculum ~ Theme In-Depth Themes… Can be found through websites, magazines, newspapers, advertisements, etc. are recognizable are consistent have common elements provide a unique look provide an identity merge elements create familiarity

4. Curriculum ~ Theme In-Depth Themes are recognizable Popular advertising campaigns stay with us. A good theme slogan for an ad– and for a yearbook-- is recognizable. Which company is represented by the ad on the following slides?

5. Curriculum ~ Theme In-Depth Which company is represented by these visual ads? TARGET is right! How do you know this is a target ad without seeing the name of the company on the ad?

6. Curriculum ~ Theme In-Depth Themes Are Recognizable Find an idea that speaks to you. Make sure it is timely and memorable for your readers. The Apple iPod campaign is easily recognizable and very timely.

7. Curriculum ~ Theme In-Depth Themes are consistent Simple elements of themes can be recognized throughout numerous pages of a yearbook and throughout numerous ads a company distributes. What is consistent between the two ads on the next slide?

8. Curriculum ~ Theme In-Depth What is consistent between these two ads? Font Mustache Celebrities slogan

9. Curriculum ~ Theme In-Depth Themes Have Common Elements What elements are consistent throughout these slogans?

10. Curriculum ~ Theme In-Depth Themes Provide A Unique Look Notice key phrases, photo treatments, coverage angles of different ads to use as inspiration in your own theme.

11. Curriculum ~ Theme In-Depth

12. Curriculum ~ Theme In-Depth In these ads, how does Apple use their familiar silhouette ad strategy to carry through to the newer ads? Before After similar COLOR!

13. Curriculum ~ Theme In-Depth Incorporate your theme through… Cover Endsheets Spreads (sports, student life, etc) Fonts Design elements Folio Tab Use of Color Slogan & Spin-offs

14. Curriculum ~ Theme In-Depth Theme Example ~ Cover

15. Curriculum ~ Theme In-Depth Theme Example ~ Table of Contents

16. Curriculum ~ Theme In-Depth Theme Example ~ Opening

17. Curriculum ~ Theme In-Depth Theme Example ~ Closing

18. Curriculum ~ Theme In-Depth Theme 2 ~ Cover

19. Curriculum ~ Theme In-Depth Theme 2 ~Table of Contents

20. Curriculum ~ Theme In-Depth Theme 2 ~ Opening

21. Curriculum ~ Theme In-Depth Theme 2 ~ Student Life

22. Curriculum ~ Theme In-Depth Magazines and Advertisements Look for how they: Use visual and verbal elements Provide multiple opportunities for use beyond cover & theme pages Speak to audience Indicate uniqueness

23. Curriculum ~ Theme In-Depth “Find it, Fix it” Look through magazines, newspapers, websites, etc. and find a visually appealing ad that speaks to you. Tweak elements of the ad to fit a theme for your yearbook. These elements could include: – Font – Color – Placement of items – slogans

24. Curriculum ~ Theme In-Depth Look to the professionals Magazine spreads and advertisements are full of theme ideas

25. Curriculum ~ Theme In-Depth Advertising Examples