1. HORIZON SCANNING The Investment Litmus Test Appliances & Furniture Industries

2. An orderly method Here we use the SATERPLIDE acronym to prompt the scan for future events and their consequences. The segments are: Social (See Maslows’s Hierarchy of Human Needs) Approach (First response to an issue) Technology (Applying our innovation to reliable approaches) Economic (The benefits in productivity from technology) Resources (Human and Natural, required and consumed) Political (Ownership rights of tribes to resources) Legal (Administration of political resolutions) International (Resolution of international differences) Demographic (Population shift to better circumstances) Environment (Built by Humans and by Nature, our impact) 2

3. An orderly method Note that there is a series of cause-and- effect relationships going around the circle. This discovery technique ensures thorough scanning in our due diligence process. 3

4. SOCIAL Segment Maslow’s Hierarchy of Human Needs Creativity Respect Acceptance Comfort Survival If your life is at risk, you may compromise on the items above survival A roof over your head Observing local customs What do you know? Problem Solving 4

5. Human Need: Labor-saving devices – there must be a better way 5

6. APPROACH Segment What to do if your human needs are being frustrated? NEEDAPPROACH SurvivalFlee, Fight, ComfortBuild, Adapt AcceptanceJoin, Communicate RespectLearn, Teach CreativityDesign, Invent Build a washing machine 6

7. TECHNOLOGY Segment How to make a successful approach re-useable & reliable? The combination washer-dryer is very popular 7

8. ECONOMIC Segment How does the technology improve the quality of life? Washing machines make time available for other activities 8

9. RESOURCES Segment What are the human and natural resources required to sustain the economic activity? – Water & Energy to start with 9

10. POLITICAL Segment Appliances and furniture have political intersections between the suppliers of the various resources. 10

11. LEGAL Segment Most appliances require detailed regulation for their use. 11

12. INTERNATIONAL Segment How are differences between international systems resolved? There are a wide range of energy fittings regulations, crating opportunities for universal fittings 12

13. DEMOGRAPHIC Segment What is the impact of economic success of air travel on population mix and location? In the case of China, manufacturing activities of all kinds have resulted in migration towards the east coast. Appliances and furniture are central to this. 13

14. ENVIRONMENT Segment What is the impact of economic success of appliances on the environment, both natural and the built infrastructure? 14

15. 15 Next steps: Identify the future event labels