1. Chapter 21: The 1920s and the Coming of the Great Depression STUDY PRESENTATION © 2010 Clairmont Press

2. Section 1: Modernization and Change Modernization and ChangeModernization and Change Section 2: The 1920s Economy and the Causes of the Great Depression The 1920s Economy and the Causes of the Great DepressionThe 1920s Economy and the Causes of the Great Depression 2

3. Section 1: Modernization and Change  Essential Question How did Georgians respond to changes in culture and transportation during the 1920s? 3

4. Section 1: Modernization and Change  What terms do I need to know? assembly line installment plan 4

5. Time Line: 1905-1935 5

6.  The impact of new technology was felt in growing towns and cities. Middle class homes acquired time- saving items such as washing machines and electric irons and comfort items like electric fans.  Farm families in the countryside lived more like their ancestors. Electricity had not yet reached most rural areas in Georgia.  Young people became exposed to jazz, new dances, and silent movies. New theories and science discoveries seemed to question long-held beliefs.  Not everyone welcomed the changes that came with modernization. 6 Modernization and Change Charlie Chaplin was one of the most popular stars of silent movies in the world. Image: Public Domain

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8. Urbanization  The Forward Atlanta campaign of 1925 to 1929 attracted more than 700 companies to Atlanta. Thousands of jobs were created. Ivan Allen was head of it.  The milder climate of Georgia attracted many families from southern and eastern Europe. Many of these new families opened small businesses such as restaurants and retail establishments.  Atlanta established itself as the center of transportation (railroads and trucking) in the South. 8

9.  By World War I, Henry Ford made cars cheaper by mass producing automobiles on a moving assembly line of workers and machines.  General Motors and Ford offered customers installment plans for their purchase. These plans allowed consumers to make regular payments for cars over a period of time.  At the beginning of the 1930s, more and more Georgians owned cars, but many of the state’s roads remained dirt.  Unpaved roads made it harder to transport goods and crops, which slowed Georgia’s economy as the Great Depression began.  William Hartsfield, an elected city councilman, helped establish an airfield in Atlanta in the 1920s. 9Transportation Advertisement for a 1908 Ford Model T. Image: Public Domain

10. Women and African Americans  During the 1920s, more young women could support themselves and many moved to cities to live on their own before marrying. These independent women became known as flappers.  Popular careers for women included teacher, nurse, and librarian.  Many African Americans left Georgia and the South for better access to jobs, better education, and a chance for civil rights. 10

11. Cultural Changes  Radio in Georgia began with WSB in Atlanta, which first aired in 1922. Other stations soon followed.  Georgians with access to electricity could hear the news by radio broadcasts. Radio supported itself primarily through advertising household products that interested consumers.  Cars allowed young people to date without chaperones.  Jazz music and the blues of the African American community grew in popularity. 11

12. Political Change  Americans were ready for a period of stability, or normalcy, as some called it. The 1920s were a time of political conservatism.  Richard B. Russell of Winder entered Georgia politics and in 1930 was elected governor. He reorganized the state government and saved money.  Eugene Talmadge also began his political career in the mid-1920s and became popular with Georgia farmers, also supported white supremacy  The general feeling during the 1920s among voters and the politicians was that change was not welcome. 12

13. Resistance to Change  During the 1920s, the Ku Klux Klan expanded beyond the South into all 48 states due to fears of modernization and rapid change, and fear of new groups and cultures.  The KKK sought to control society through fear and intimidation.  By 1930, KKK membership had diminished on both the state and national levels.  Julian Harris, editor of the Columbus Inquirer, became the first Georgian to win a Pulitzer Prize for his stories exposing Klan violence and membership. 13

14. Section 2: The 1920s Economy and the Causes of the Great Depression  Essential Question Which causes of the Great Depression were most damaging to Georgia? 14

15. Section 2: The 1920s Economy and the Causes of the Great Depression  What terms do I need to know? boll weevil stock market Great Depression purchasing power surplus 15

16.  The boll weevil, a small beetle that arrived in Georgia in the mid-1910s, ate the cotton buds (or bolls) of cotton where the fibers are formed. By 1923, the beetles had reduced Georgia’s cotton production by nearly two- thirds.  Poisons and field burnings did not eradicate the boll weevil, so Georgia farmers eventually had to plant other crops.  After WWI cotton prices dropped dramatically as demand decreased (from 35 to 17 cents per pound!). 16Agriculture The boll weevil damaged cotton crops across Georgia in the early part of the 20 th century. Image: US Department of Agriculture

17.  The Drought of 1925-27 dried up Georgia’s fields. Effective irrigation was unavailable.  Farmers turned to more drought resistant crops, like peanuts.  Thousands of Georgians left farming and moved to towns and cities. Many rural counties lost population they never regained. 17Agriculture The boll weevil damaged cotton crops across Georgia in the early part of the 20 th century. Image: US Department of Agriculture

18. Industry  White farmers who moved to towns and cities often tried to work in factories, especially textile mills.  As machinery improved, less human labor was required. Fabrics such as rayon became popular in the mid 1920s, which lessened the demand for cotton.  Industries that grew included tar and turpentine (for naval use), cottonseed oil, food processing, and Georgia marble and granite.  Atlanta’s Coca-Cola expanded worldwide. Georgia competed with Florida for tourism.  Golfer Bobby Jones created the Augusta National Golf Club. 18

19. The Beginnings of the Great Depression  With the overall prosperity of the economy the government practiced a laissez-faire policy in terms of businesses and the stock market. This is a “hands-off” approach (leave them alone and they will regulate themselves).  The philosophy behind this is a if-the-economy- is good-why-interfere-with-it kind of thing.  How could this cause problems? 19

20. The Beginnings of the Great Depression  The stock market is the place where shares of ownership in corporations are bought and sold. When you own stock you own a piece of that corporation.  During the 1920’s speculation with stocks (buying at a low price and trying to get rich quickly by selling at a higher price) was popular, as was buying stock on margin (borrowing against the value of the stock to buy more stock).  What happens if the stock price drops or the company goes out of business? 20

21. The Beginnings of the Great Depression  Overproduction and fears that companies would fail led to trouble Farms and factories produced more than goods and services than people could buy, creating a surplus. This caused prices to drop and production to slow or cease. Less production meant that people lost jobs as fewer workers were needed – unemployment increased. 21

22. The Beginnings of the Great Depression  On October 29, 1929, the stock market “crashed,” which dramatically lowered the value of shares of companies that investors owned (everyone panicked and sold their stocks quickly, causing the value of the stock to drop). This began a long period of economic decline in America known as the Great Depression.  People who speculated with their savings lost everything.  People who bought stocks on margin lost their money AND were in debt to repay their loans. 22

23. The Beginnings of the Great Depression  Banks closed as depositors sought to withdraw their money and the banks lost their cash reserves.  When banks closed people lost their money – there was no insurance to prevent this.  Drought conditions across parts of the country further damaged the economy (Dust Bowl). 23

24. Cycle of the Depression 24

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