1. ATLAS Education & Outreach #Opening #Tweets S. Goldfarb – 2 Oct 2012 02/10/20121

2. #July4Higgs Update Seminar featured major collaborative effort within @ATLAS Key Contributions – Writers, Bloggers – Translators – Event Scanners – Media Armies (Interviewees) – Social Mediators (Tweeters) – Home Institute Hosts 02/10/20122

3. #July4HiggsUpdate Seminar involved significant #planning & #preparations that began #Dec11 (even earlier) Preparations – Communication Plan Development/Review/Approval – Assembly of Human Resources – Creation of Internal Communication Channels – Development of Public News Platform – Development of Social Media Platforms – Preparation of Material – Coordination of Events CERN & Melbourne 02/10/20123

4. News from #July4Higgs Update Seminar reached around 1 billion viewers! 02/10/20124

5. News from #July4Higgs Update Seminar reached around 1 billion viewers! 02/10/20125

6. #ICHEP2012 featured an extensive number of #Outreach & #Education activities 02/10/20126 ICHEP 2012 – Professional Media Group “Science-in-Public” Press Briefings, Reports – Victoria Museum Exhibit of ATLAS / LEGO – Public Seminars, Panel Discussion at University – Masterclasses at Synchrotron – High-School Teachers at Conference Venue – Education & Outreach Session Featuring Public Google Hangout

7. #ICHEP2012 featured an extensive number of #Outreach & #Education activities 02/10/20127

8. #Efforts underway to collect & organize material, human resources for #Outreach for #Higgs & other activities 02/10/20128 Sharepoint – Communication Plan, Work Packages – Material, Information, Human Lists for Higgs Update – Calendar of Events, Public Presentation Material – List of Press Links from Higgs Update and after Outreacher Facebook Group – Sharing of Ideas CDS – atlas-com-outreach, atlas-outreach-slides IPPOG Database – Sharing of public material

9. @ATLASExperiment welcomes @JoannahWengler to #Outreach group as Science Writer, Editor 02/10/20129 Good News – Joannah helping since July – News, Features Text – Blog Editing – Media Research Bad News – UN found out – She will leave end Oct

10. @ATLASExperiment needs to strengthen local #core group to better take advantage of #collaboration contributions 02/10/201210 Core Needs – Scientific Journalist for Writing, Editing Text – Media, Social Media Tracking – Social Media Expert for Developing Strategy – Organisational & Technical Help Web Development, Investigations Database Tools, Visualization Tools, Teaching Tools Usual Requests – Guides, Virtual Guides – Writers, Bloggers, Social Media Contributors – (Potentially) Google Hangout Speakers

11. @ATLASExperiment will present more details in #CBmatters Plenary Session on Wednesday. Please #attend and #comment! 02/10/201211 Public Web Sites Public Home Pagehttp://atlas.ch ATLAS Bloghttp://atlas.ch/blog ATLAS Virtual Visitshttp://cern.ch/atlas-virtual-visit ATLAS Livehttp://cern.ch/atlas-live Twitter Feedhttp://www.twitter.com/#!/ATLASexperiment Facebook Pagehttp://www.facebook.com/ATLASexperiment Google+ Pagehttp://www.google.com/+ATLASexperiment YouTubehttp://www.youtube.com/user/TheATLASExperiment Internal Group Resources Sharepointhttp://cern.ch/aos Facebook Grouphttp://www.facebook.com/groups/182014021854052 E-Groupsatlas-outreach, atlas-outreach-info, atlas-outreach-coord, atlas-translators, atlas-vc-guides, atlas- virtual-guides, atlas-blog-authors, atlas-blog-editors CDSatlas-com-oreach External Resources IPPOG Databasehttp://ippog.web.cern.ch

12. @ATLASExperiment Outreach dinner to be held at #RestaurantDuParc Tuesday @ 19:00 02/10/201212 Restaurant au Parc Grand Rue 38 1820 Montreux, Switzerland