1. The Do’s and Don’ts of MOOC Design
MCKINSEY LEARNING
The Do’s and Don’ts of MOOC Design
MARY
Intros
Poll the room:
How many of you have taken a MOOC? Thoughts?
How many of you have created a MOOC?
Mary Andrade
Lisa Christensen
SOURCE: Source

2. Before we start, create this chart on a blank piece of paper
Principle 1
Principle 2
Idea #1 …
Idea #2 …
Principle 3
Principle 4
Principle 5
Idea #3 …
MARY
Context: …

3. We built 10 MOOCs in 6 months, and learned a few things along the way
We built 10 MOOCs in 6 months, and learned a few things along the way. Let’s apply those principles to new hire onboarding.
Sales
Talent IT
Engineering
Etc.
Think of a type of new hire joining your organization……
Pre-hire
Day 1
Week 1
Week 2
What do they need Week 2 and beyond to be productive and acculturated?
How we do things here
How we organize to get things done
What we believe in
Our policies
Your benefits
Jot down three different ideas for a new hire MOOC
LISA

4. Principle 1: Context is king
Now take 1 of your ideas and ask yourself…..
How does this idea “show up on the job”? What are the skills or behaviors involved?
How we do things here
Break it down into skills and behaviors
Written Comms
Data Analysis
Meeting Facilitation
Define deliverables or actions that can be demonstrated
1. Provide a status update
State a point of view
3. Summarize best practices
LISA
Story of the slide:
we want to teach new hires about written communication in this environment.
During their work here, written comms will have to do things like provide status updates, state their POVs, etc.
What’s an assignment they will likely be asked to do as new hires anyway that embodies these long term tasks? (create the 90 day plan).
We’re going to ask them to do a real world thing (90 day plan) in order to learn how to we comm in writing in this environment.
What will they need to help them? Resources tailored to building great decks in this environment, but also some help with the real world ask, the 90 day plan
Assignment: Create your 90-day plan in PowerPoint
Supporting Content:
90-day plan structures
Company ppt templates
Best-in-class examples
Tutorial on expec-tations of what goes in decks
Taking a deck from good to great
Communicating with visuals
Choose a real-life deliverable they actually need on the job

5. Principle 2: One-size-does not fit all
Now ask yourself…..
How can I craft a non-linear experience to support different needs and experience levels?
Emotional, Attention Grabbing Hook: what happens when it all goes wrong? Appealing to emotion creates curiosity and an additional reason to engage
Assignment: create a 90-day plan in PowerPoint
How we do things here
Determine which components are a baseline for all
Written Comms
Break supporting content into recommended and optional
Content (recommended)
Company ppt templates
Tutorial on expectations of what goes in decks
Content (Optional)
90-day plan structures
Best-in-class examples
Taking a deck from good to great
Communicating with visuals
Participants choose based on need
MARY
Point-about Hook: Our usage shows us that the hook asset gets the most views, so it’s role it making the case of the content is really critical.
Point about Recommended and Optional content: Volume of assets and structure really matter. There is a tendency to be ATTAP, then you end up with 100 assets and overwhelm novices, and cause experts to tune out. Necessary to keep focusing back on what you are trying to accomplish. In this example it is to get people to create good communications in this environment.
Point about Data Analysis and Meeting Facilitation: we would follow a similar path for other critical new hire skills

6. What types of assets could you use? How would you “chunk” them?
Principle 3: Video is not the gold standard…..mix it up
Now ask yourself…..
What types of assets could you use? How would you “chunk” them?
Supporting Content:
90-day plan structures
Company ppt templates
Best-in-class examples
Tutorial on expec-tations of what goes in decks
Taking a deck from good to great
Communicating with visuals
Revisit your list of supporting content
Assignment: Create your 90-day plan in PowerPoint
Animated whiteboard on 90-structures
Link to org’s brand site and visual library
Jot down a few ideas for assets you can create, beyond the talking head video
Video on expectations with animation
Pdf with examples
MARY
Point about video: The framing is about the default of talking head and our tendency to look for a way to replicate lecture and telling in every platform. It’s easy, that doesn’t mean it works.
PPT template with sample structures
“Kahn-style” video showing markup of good to great
PPTs with best-in-class examples annotated
PPT template

7. What interactive components can be introduced?
Principle 4: Static is….well….boring…and more importantly translates into a lack of engagement
Now ask yourself…..
What interactive components can be introduced?
Assignment: Create your 90-day plan in PowerPoint
Peer Review First Draft
Jot down a few ideas
JIT webinar to address FAQ’s on discussion boards
LISA
Point about static: Just reading/watching resource content (even great resource content) and working independently on my assignment often isn’t enough to keep me engaged. Many things about a MOOC and self-paced, we can leverage the structure and activities to help keep people engaged.
Mentor assigned

8. What deadlines can you create along the way?
Principle 5: Procrastination is basic human behavior…..create deadlines
Now ask yourself…..
What deadlines can you create along the way? 6 5 4 3 2 1 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 S F T W M
Assignment: Create your 90-day plan in PPT
Peer Review First Draft
Jot down a few ideas 6 5 4 3 2 1 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 S F T W M
JIT webinar to address FAQ’s on discussion boards 6 5 4 3 2 1 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 S F T W M
Mentor assigned
LISA
Point about deadlines: Partner U experience, provided a compelling piece of evidence that we had two significant spikes just before our live events. There are many ways to also add interim deadlines
Closing discussion Q&A
Takeaway available on your app 6 5 4 3 2 1 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 S F T W M
Time-box the offering