1. Sex and the Media Are you buying it?

2.  Directions: For this assignment, cut out two advertisements from magazines that directly or indirectly involve sexuality.  Look at ads for clothes, cosmetics, jewelry, fragrances, tobacco, alcohol, and others.  Answer the following questions

3. Questions  In what magazine did you find this ad?__________________________________  What is the actual product that is being advertised?________________________  Describe the people/background in the ad.________________________________  Is any factual information given about the product? If so, what?_______________  Who do you think this ad is trying to appeal to(“Target Audience”)?

4. Questions  What image or message is the advertiser trying to get across?_________________  How is SEXUALITY used to sell this product?____________________________  What advertising techniques/hooks are used? (rebellion, humor, sense appeal, slogans, fun, excitement, famous person, etc.)  Does this ad mention or imply anything about “safer sex?”___________________  Do you think this ad is effective in getting the viewer to “buy” what they are selling? Why or why not?

5. Example blog.easyautosales.com/tag/advertising/

6. Example  In what magazine did you find this ad? Internet Ad  What is the actual product that is being advertised? BMW used cars  Describe the people/background in the ad. Scantily clad woman  Is any factual information given about the product? If so, what? Other than premium used cars, nothing  Who do you think this ad is trying to appeal to (“Target Audience”)? Men

7. Example  What image or message is the advertiser trying to get across? BMW are young, sex, hot  How is SEXUALITY used to sell this product? Girl looks naked, slogan conveys an experienced sexual past  What advertising techniques/hooks are used? (rebellion, humor, sense appeal, slogans, fun, excitement, famous person, etc.) slogan, excitement  Does this ad mention or imply anything about “safer sex?” not at all, sex is implied the car seems an afterthought  Do you think this ad is effective in getting the viewer to “buy” what they are selling? Why or why not? This would be especially effective for anyone influenced by the message of sexiness.

8. References  Dom Splendorio, Health Educator, AAHPERD 2008

9. Subliminal messages? dabelklik.blogspot.com/2008/08/subliminal-adv...