1. LASSONDE PR / MARKETING Tips & Resources for Student Programs www.lassonde.utah.edu UPDATED: 04-09-15

2. Lassonde PR / Marketing Goals 1.Make U known for entrepreneurship 2.Create awareness of the Lassonde Institute and Lassonde Studios 3.Drive participation in all programs 4.Drive applications to Lassonde Studios www.lassonde.utah.edu

3. Ways You Can Help 1.Learn about Lassonde Institute and Lassonde Studios 2.Take responsibility for your program marketing 3.Mention the Lassonde Institute and Lassonde Studios (and the U) 4.Plan ahead and keep us informed 5.Follow and support us on social media 6.Help build our email subscriber list www.lassonde.utah.edu

4. Ways You Can Help (cont.) 7.Contribute to Lassonde Institute marketing materials 8.Help promote our successes 9.Cross promote and coordinate 10.Attend the regular marketing meet-ups 11.Review deadlines checklist 12.Know resources are available www.lassonde.utah.edu

5. Available Resources 1.Lassonde website …………………………. 2.Lassonde Institute collateral ….... 3.Press releases ……. 4. Web support www.lassonde.utah.edu

6. Available Resources (cont.) 5.Brochure racks............................................... 6. Email newsletter ……………………. 7. Print newsletter ……... 8. Social media www.lassonde.utah.edu

7. Available Resources (cont.) 10. Online event calendar ………………... 12. Editing / review 13. Let’s talk www.lassonde.utah.edu