1. What’s Coming  Today (1/23)- –4:00-4:50 Laurie Bridges: Business research Tools – 5:00- 5:50 Groups and Patents Announced  Groups meet to discuss preliminary ideas, roles, and market research  In class market research with team in Autzen for presentation and written report due Monday

2. What’s Coming?  Mon (1/28) –Presentation of market research results by each team –Lecture on commercialization options –In class meeting with mentors

3. Business Research Tools  Laurie Bridges- work session

4. Patents and Teams Algae Biofuels Brad Blasi Charles Hess Cosmo Prindle Ian Warren Non-Petroleum Based Polymer Ryan Armstrong Keith Monaghan Michel Muzong Brett Van Buskirk Shikimic Acid for Tamiflu Vaccine Production Jim Anthony II Trevor Cochran Daniel Konnoff Peggy Smith Novel RFID Applications Lindsey Bailey Kellan Danielson Alexis Koiv Michael Waldstein Digital Pen & Paper Kyle Bowles Adam Golledge Tim Louden Jordan Plemmons

5. Team and Patent Assignment- Appeal Process  Everyone received one of their top three choices  Teams and patent assignments were made attempting to balance the skills of individual team members as much as possible  If you are not satisfied with your team or assignment, you can appeal one of three ways –find someone on another team who wants to switch –if all team members agree, you can select another patent from the OSU portfolio (with TTO approval) –come see John, or send him an e-mail

6. Next Steps  Meet with your team now! –Plan Group logistics- Roles, communication, meeting times and locations, holding each other accountable –Discuss Commercialization Ideas- initial thoughts on marketing approach and challenges –Perform Initial Market Research In Class- See list –Prepare report and presentation for Monday

7. Assignment- Market Study  For next class (Monday) each team should complete a “first pass” pass market study in the area of their IP –Prepare an ~8 min presentation for the class (If you have slides, e-mail them to John, or bring to class on flash drive) AND AND –Submit an ~3 page written report (due 12:00 midnight Monday, 1/28)- email is OK –This is a graded assignment: presentation and report will comprise 6% of your grade

8. Preliminary Market Study- Some Elements to Include  Opportunity- problem solved  Customers and demographics (consumer or B2B, age, income, etc)  Customer “hot buttons”- are they most sensitive to price, performance, safety, ease-of-use, etc?  Total sector revenue and growth rate projections  Competitors- companies or replacement technologies  Known regulatory issues  Extensibility- is your IP a “one trick pony” or can it be upgraded, expanded to other markets, etc?  Brainstorm of commercialization options- the exact form of product or service offering. You don’t have to settle on an option yet

9. Questions??? Concerns ???