1. COMPOSE PERSUASIVE TEXTS 3D

2. Concluding sentences Editorial – article found in a newspaper or magazine that is based on opinion  Similar to persuasive essays  May not use facts at all. If used, facts will be rarely be plainly stated  May be dressed in descriptive language or “strong” language  Should have all elements of a well-written paragraph  Introductory sentence, example and detail sentences, concluding sentence  Concluding sentence should support the writer’s opinion  Could have a hint of sarcasm  Could have strong language  Should tie together the ideas to conclude the paragraph Practice – Red book page 239

3. Commercial Advertising General Advertising Guidelines  It introduces the product or service.  It wants the audience to trust the information being given.  It wants to convince the audience that they need the product or service.  It creates a sense of urgency to buy now.  It wants the audience to remember the product or service for future purchases.

4. Persuasive Advertising Words youofferchallenge knewintroducingremarkable howquickcompare suddenlyimprovementrevolutionary miracleeasybargain nowamazingstartling magicwantedhurry announcingsensational Practice – Red book page 239

5. Commercial Endings or Conclusions Hints on commercial conclusions  May include an idiom, phrase or play on words  May use alliteration or rhyme  May be a call to action  If there is a theme, the conclusion should include the same theme  Will NOT be negative or use weak words Practice – Red book page 243-244

6. Billboards and catalogs Billboard  Is short and catchy  Includes all necessary information Catalog  Descriptive and often persuasive  Written in 2 nd person to direct the ad to you  Often uses clever phrases  Rarely uses negative statements Practice – Red book page 246 & 248

7. Possible test questions Which sentence is an effective persuasive conclusion for this script? Which sentence would be an effective and appropriate conclusion for this script? Which sentence is an appropriate and effective conclusion of this television script? For an appropriate and effective conclusion, which sentence should be moved to the end of this script?

8. Possible test questions (cont.) Which is an appropriate and effective persuasive catalog description? Which of the following is an effective and appropriate persuasive conclusion for the description? Which of the following catalog descriptions is composed for a family audience? Which of the following commercial slogans is composed for an audience concerned bout the environment?

9. Possible test questions (cont.) How does this conclusion support the persuasive text of the commercial? How will adding this conclusion support the persuasive nature of the text? How will this conclusion support the author’s purpose? Justify the decision whether or not to include the proposed sentence by selecting the statement below that is an accurate evaluation of the effect of the proposed sentence on the advertisement.

10. Possible test questions (cont.) How does the introduction support the persuasive text of the editorial? How does this sentence support the persuasive text of the draft? How will this sentence support the persuasive text of the commercial?

11. Terms to know Differentiating Clarifying Disclaimer Demonstrating Emphasizing Distinguishing Efficiency Incentive Innovative Restating Concisely Regarding Objective Credibility Pinpointing Employ Accentuate

12. Mississippi SATP English II Revised: Multiple Choice Student Review Guide for Writing/Grammar