1. © Unibet Group plc 2009 Private Operators and Sports, a safe bet for the future Petter Nylander, CEO Unibet Group Plc European Parliament, 17 February 2009. UnibetGroupPlc.com

2. Why Not? 2© Unibet Group plc 2009

3. Sport Without Borders? 3

4. © Unibet Group plc 20084© Unibet Group plc 20094 Private operators are no threat to sports and can co-exist with traditional lottery monopolies Sports betting is < 5% monopoly market (GW/TO) Prohibition will drive offer & consumption underground Terrestrial gaming remains +93% total market, online monopolies are growing Consumer choice and +98% household entertainment

5. © Unibet Group plc 20085© Unibet Group plc 20095 Lottery performance and contributions to sports were not compromised Source: Francaise des Jeux/MJSVA/Camelot/Department of Culture Media and Sport/Sportsbusiness Analysis (2008)

6. © Unibet Group plc 20086© Unibet Group plc 20096 Sports Federations benefit from broader funding model: Source: French Federations of Sport/UK NGBs/Sportsbusiness Analysis (2008)

7. © Unibet Group plc 20087© Unibet Group plc 20097 See and embrace the opportunity created by innovation Complementary economical activity, with positive synergies Evolving consumer demand drives technological innovation New technologies = new opportunities

8. © Unibet Group plc 20088© Unibet Group plc 20098 Our View The consumer wants choice and diversity enhanced by technical innovation 98% of the Europeans see sportsbetting as a positive leisure activity We are a regulated and professional industry We are part of the entertainment ecosystem representing a complementary economical activity bringing positive synergies We have a joint interest and are a part of the solution

9. © Unibet Group plc 2009