1. What Isn’t Stopping Congestion Pricing …and What Is Steve Heminger Executive Director, MTC UCLA Lake Arrowhead Conference October 21, 2002

2. 1. Lack of Public Support What Isn’t Support for Congestion Pricing 1995 Bay Area Poll: $3 peak toll 2000 Bay Crossings Study: $4 peak toll

3. 2. Equity Impacts What Isn’t Household Income: Average Household vs. Bay Bridge Peak Commuters

4. 3. Technology Obstacles What Isn’t Source: FHWA (est.) Toll collection lanes with electronic toll collection capability

5. 1. Press Overreaction What Is

6. 2. Legislative Resistance What Is “Tolls are a polite form of highway robbery.” ~ Bill Lockyer

7. 3. Free Lunch Mentality What Is

8. 1. Spend Freely New Projects Tax Rebates Off-peak Discounts Lifeline Rates How to Get There from Here

9. 2. Some Like It HOT How to Get There from Here

10. 3. Find A Champion How to Get There from Here Ideal Candidate: Strong chief executive who owns all the media outlets Italian Prime Minister Silvio Berlusconi

11. Metropolitan Transportation Commission