2. Founded in 2012 by Dom Hofmann, Rus Yusupov, and Colin Kroll. The idea was to create a utility app for smart phones that made creating and sharing videos easier. "We knew that people all had these smartphones with great video cameras on them but they weren't using them at all." – Don Hofmann However, the social aspect of the app exploded into something the developers never expected.

3. One of the main reasons Vine took off in popularity the way it did is because of the ease of use. Simply touching the screen begins the recording, and restricting the time to 6 seconds limits the size of the file, making uploading the video incredibly fast, even without the use of wi-fi. "We needed to have a technique that was really easy to do, otherwise people wouldn't be able to tell their story.“ – Don Hofmann

4. The choice for the 6 second seems odd, but makes perfect sense for the nature of sharing videos. The creators tried various lengths – 10, 9, and 5 seconds. Finally they landed on 6 seconds, which was just the right amount of time for the quickness they wanted while still allowing users to create something substantial. What no one expected to come out of the 6 second time restraint was the amount of creativity the users have in making comedy skits and stories with a beginning, middle, and end in only 6 seconds. “The enemy of art is the absence of limitations.” - Orson Welles

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6. Its already established that Vine is great for making quick stories and skits, and its also useful in documenting events, but what is next? Well, for the app itself, we actually don’t want it to evolve, Vine is perfect as it is, but we want the idea of 6 second videos to be implemented elsewhere, and that’s in video advertising.

7. As it turns out, Vine isn’t that great for marketing. Companies get a lot more views, follows, and video shares on other sites such as Instagram.

8. However, people online are generally receptive of video ads, as long as they are short or able to be skipped. In an IAB ( Interactive Advertising Bureau) study they found that 15 second ads were generally well received, but 5 second ads were too short to convey a message. What Vine shows us is that 6 seconds is not too short of a time to convey a message or story if the creator is clever. If ad companies get creative, we could see the end of annoying 15 or 30 second ads before web content, in favor of shorter 6 second videos that can still convey what advertisers want to say "You don't just skip a six-second video, so you watch it. And when you like it... you appear to watch it three, four, five, six times in a row," -Pierre Laromiguiere, president of Armstrong, a marketing company that uses Vine.

9. http://www.wired.com/2013/02/why-vines-going-to-grow-into-something- really-huge/ http://www.npr.org/blogs/alltechconsidered/2013/08/20/213846816/how- vine-settled-on-6-seconds http://www.iab.net/research/947954/dv_effectiveness http://www.adweek.com/news/advertising-branding/online-video-ads- have-higher-impact-tv-ads-148982 http://www.theguardian.com/technology/2013/nov/03/vine-six-seconds- video-app-mobile-phone http://www.socialbakers.com/blog/2108-how-instagram-killed-vine-for- markethttp://www.socialbakers.com/blog/2108-how-instagram-killed-vine-for- marketers