1. Sony & Starin

2. What We Know  We have been trained on the Sony line  We know the products  We know the applications

3. But have we sold our dealers on Starin & Sony?

4. Have we been taking advantage of what Starin has to offer in conjunction with Sony?

5. Selling Starin & Sony  It’s easy to just discuss product  Doing a demo of a Sony product and discussing features is only part of the Sony sales process  You must differentiate the Sony line not just by product, but by Starin support

6. Differentiate Sony  Beside focusing on the entire product line, focus on the products that make Sony unique  Focus on Starin and our support which makes us unique

7. Selling Starin with Sony  Starin offers more to the dealer then any manufacturer  Starin has developed a website specifically for Sony for our dealers  We ship same day if needed and the order arrives by noon  We can adjust our stocking based on dealers needs if brought to us

8. Selling Starin with Sony  Starin has a well trained customer service staff that can assist with applications & products  Starin reps will train the dealers staff and make sure any new employees are trained as well  Starin has the latest products in the demo pool to show our dealers

9. Selling Starin with Sony  Have you met this person?

10. Sherry Sullivan  Sherry runs our demo pool and our literature department  If you have not been in touch with Sherry lately, you are not taking advantage of this valuable resource  Sherry can get you all your Sony wireless lit, as well as any Sony wireless demo equipment

11. Multiple Levels of Support  You  Customer Service Team  Art Gonzales  Sonypro.us website  Sony Professional website  Sony Professional Support

12. Take Advantage  Complete demo pool of current equipment  Custom Sony Wireless Binder  Customer Service team M-F 8:30- 5pm  Sony email blasts focusing on applications & specials

13. Things to Come  Sony wireless guide back in production  Monthly Sony applications and success stories  Hitting the road with Art

14. Thank you!