2. PRODUCTS & PRICING

3. PLACEMENT

4. FASHION SHOW FLOOR PLAN

5. LIVE ENTERTAINMENT FLOOR PLAN

6. POSITIONING Production: limited quantities Production: mass produced

7. PROMOTION Friends & Family Night Grand Opening Other promotions

8. VALUE PROPOSITION Offers the “perfect party dress” Live entertainment & fashion shows Help women “dress beautiful”

9. BREAK-EVEN ANALYSIS

10. AVERAGE OWNER COMPENSATION 40,000 41,000

13. FINANCING Financing Budget20132014201520162017 Bank debt33% 20,000 ---- Equity 40,000 ---- Total 60,000 ----

14. SENSITIVITY ANALYSIS Customers/dayAverage 5 Year Profits Average Owner Compensation 99,632 42,051 Infeasible 1032,975 48,509 Possibly Feasible 1156,31856,888 1279,66165,266 13103,00373,645 14149,68990,402 Critical risk factor: number of customers per day!