1. Project Implementation Overview

2. Overview The Power of PPT Model
Who we are
A professional services provider offering on-line marketing, sales, and promotional services across a wide range of industries and business functions.
What we do
We are powered by PPT model – a unique combination of human expertise (people), well defined and super efficient processes (process) and best-in-class technologies (technology) to simplify key tasks. This approach enables us to design and manage processes that help us in achieving key results by significantly cutting costs and timescales and helping businesses that partner with us to take their business to right audience.
How we do it
Get better branding/marketing results faster and at a lower cost
Gain competitive advantage through innovative solutions
Drive new levels of efficiency and effectiveness
See a tangible impact on your top and bottom line
Copyright 2016 Brand Recourse. All rights reserved.

3. The Brand Recourse Advantage Why Us
people
Team of rigorously trained professionals
Diverse talent pool with multi-faceted educational and professional qualifications
Right blend of experience and young talent
Robust in-house training platform
Our
processes
Well-defined, consistently executed and evaluated, and continuously improved processes
Deliver services quickly and efficiently, without 're-inventing the wheel' every time.
Find opportunities to improve efficiency without sacrificing quality and consistency.
Our
technology
Access to state-of-the-art technology for both in-house use and client delivery
Offering constant technological innovation customized to your individual needs
Proprietary frameworks and platforms to run efficient branding/marketing processes
Copyright 2016 Brand Recourse. All rights reserved.

4. Solutions Portfolio Overview
SMS Marketing
Web Based Demo Panel
Campaign Scheduling
Multi-format Upload Support
Instant Delivery Assurance
Real-Time Delivery Report
Web API Feature
95 – 98% Assurance
Marketing
Campaign Builder
Template Mgmt
Tracking and Scheduling
Contact Management
SPAM Content Reader & Filtration
Analytical & Graphical Reporting System
SEO/SMO and IVR
IVR Based Lead Generation System
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Google Adwords
Banner Advertisements
Technical Solutions
Web Designing
Software Development
Domain Registration
Web Hosting Solutions
Business Hosting
Technical Support
Copyright 2016 Brand Recourse. All rights reserved.

5. Email and SMS Marketing Implementation Approach
Data Sources
Educational institutes
Corporate/organizations
Online subscription/surveys
Authorized agencies
Offline marketing activities
Paid databases
SMS
Promotional SMS (DND/Non DND)
Transactional SMS
Multi-format Upload Support
Instant Delivery Assurance
Real-Time Delivery Report
The Process
Scope Discussion
Campaign Designing
Campaign Approval
Campaign Execution
Report /Analytics
Copyright 2016 Brand Recourse. All rights reserved.

6. PPC Implementation Approach
Account Setup
Keyword Research and Bid Mgmt
Geo Targeting
A/B testing
Image Ads
Trigger words
Landing Page Optimization
Competitive gap analysis
Trend analysis
Day parting
Ad variation
Google Analytics
Setup and customization
Marketing Campaign tracking
Working with reports to find opportunities and problems
Understanding your visitors
Improving reach
Improving journeys and site engagement
Improving conversion to lead and sale
Banner Ads
Property portals like 99acre .com and magicbrick.com
Timesofindia
Yahoo
Rediffmail
Money Control
Dainik Jagran etc.
Copyright 2016 Brand Recourse. All rights reserved.

7. Search Engine Optimization Implementation Approach
On-page Optimization
Title, Meta tag, Description, Image Optimization
Content optimization; Implementation of H1/H2 and bold tags to content
SEO Friendly URLs (URL Rewriting)
Review web presence of Google, number of back links, canonical tags, Robot.txt optimization, xml site map, Google analytics set-up
Off-page Optimization
Blog creation/ Updation : 3/month
PR distribution (provided by client): 3/month
Submission of article : 3/month
Directory Submission : 200/month
Manual link requests from theme sites: 10/month
Video submission (provided by client): 2/month
Google local listing, RSS creation & submission
Social bookmarks: 160/month
Copyright 2016 Brand Recourse. All rights reserved.

8. Social Media Marketing/Optimization Implementation Approach
Twitter
Daily Twitter Updates (12-24 updates)
Twitter Replies/Answers
Following industry influencers
Adding Followers
Linkedin
Daily LinkedIn updates
Adding relevant profiles, and then sending proposal
Joining relevant groups and posting discussions
Facebook
Daily FB updates(12-24 updates)
FB Comments/Replies
Copyright 2016 Brand Recourse. All rights reserved.

9. Technical Solutions Overview
Website Development
Domain registration and hosting
Website designing which will be responsive and HTML5 compliant
Main project website development with 3D project view
Multiple micro sites for SEO
CRM Development
Identify lead source (IVR or Lead Panel)
Manage lead distribution
SMS and alert
Follow up history (Status 1, Status 2...)
BSP pitching, payment plan
Meeting/site visit Tracking
Discount Mgmt
Sale
Commission/Profit
Technology Stack
Php with MySql
Microsoft .Net with MS Sql Server
jQuery
Copyright 2016 Brand Recourse. All rights reserved.

10. Thank you for your attention!