1. Psychology, Narcissism and Facebook

2. What is Narcissism?
Narcissism is a trait or personality which shows vanity, arrogance and selfishness
In social terms it can be used to distinct elitism between members
The word ‘ Narcissism’ comes from the Greek youth named Narcissus who looked at his reflection for the first time after a prediction. Because of his constant attention and obsession of himself in the reflection, he was turned into a flower that bears his name.

4. Shallow Relationships
Grandiose
Feels entitled
Self-Promotion
Lack Empathy
Attention Seeking
Requires excessive admiration
Arrogant
Self Important
Fretful
Low-Self esteem?
More Friends
More Photos

5. Social Approach People are narcissistic to climb the ‘social ladder’
They consistently use trivial and persuasive language for their belief system
Eventually they conquer and pose authority
This is their preferred position to impose rules on others
Is Facebook an easy target??

6. Behaviourist Perspective
Operant Conditioning
Feels ‘rewarded’ by friends who comment on their photos and statuses.
This is the incentive to exploit themselves to gain more credit and attention in their social group.

7. Individual Differences Approach
People are different in personality, gender, culture and age.
More extroverted people may be inclined to self promote more than introverts
Different Influences?

8. Psychodynamic Perspective
This perspective suggests that narcissism represents a point in one of the developmental periods of childhood. The narcissist remains at a developmental stage in which the differentiation between the self and others is blurred. (Object relations, Kernberg)
The individual becomes narcissistic because that is what the environment 'needed' him or her to be
Others are thus perceived to exist only in relation to the narcissist's needs.

9. “We are objects to him, and to the extent that we are narcissistic, others are objects to us. He doesn't really see and hear and feel who we are and, to the extent that we are narcissistic, we do not really see and hear and feel the true presence of others. “
“They, we, are objects... I am not real. You are not real. You are an object to me. I am an object to you”
(Johnson)