1. topix.net © 2005 Topix, LLC topix.net News & New Stuff Chris Tolles Vice President, Marketing tolles@topix.net

2. topix.net 2 © 2005 Topix, LLC One year of search results News! New News Search

3. topix.net 3 © 2005 Topix, LLC Click-o-gram enables navigation over entire year News! New News Search One year of search results

4. topix.net 4 © 2005 Topix, LLC Case sensitive search Click-o-gram enables navigation over entire year News! New News Search One year of search results

5. topix.net 5 © 2005 Topix, LLC Click-o-gram enables navigation over entire year News! New News Search One year of search results Local Search, 50,000 sources, news+blogs Case sensitive search

6. topix.net 6 © 2005 Topix, LLC Online News & Print Industry: Making Friends AP not following footsteps of RIAA Topix.net deal announced in May Google deal announced last week Technorati & others working with AP News industry growth is going online Online is main source of growth, increasing revenue Joint efforts (Careerbuilder, Topix.net, Shoplocal) Newspapers “getting” search and online audiences Papers buying traffic Glimmer of understanding around SEO Deals to help users find more content (Topix, Inform) “Tribune Co., told investors Tuesday at a conference sponsored by the Newspaper Association of America, that it hopes to see online advertising make up between 10 percent and 12 percent of its newspaper revenues by 2010, up from about 6 percent today”

7. topix.net 7 © 2005 Topix, LLC Talking Back to the News Creating a system of participation Key aspect of Internet is interactivity New generation expects a voice Interactivity key to online success Social sites only new sites to break top 20 on web Google/MySpace Deal worth $900M over three years That Digg kid made “$60 million in 18 months ” Case study: Topix.net forums #1 section for traffic, #2 revenue Launched five months ago 235k unique participants 1.3M posts