1. January, 2016

2. A Celebration of Cinematic Grandeur

3. Overview Launched since August 1998 Movies in original soundtracks with Chinese subtitles on show 24x7 Transmitted via satellites ASIASAT 7 and APSTAR 6 Covering the whole of China, distributed via networks of hotel and corporate cable, administrative cable and government institutional cable Encrypted distribution

4. European 、 US films (70%) Asian films (30%) Award winners 350 titles from around the world each month Where World-Class Cinema Glitters

5. Unbeatable Stocks 20 th Century FoxColumbia PicturesMGMParamount Miramax FilmsPhoenix PicturesTriStarCJ Entertainment Fortissimo Films Lakeshore Entertainment Revolution Studios China Star Milkyway Image Toho

6. Worldwide Cinema Mon-Sun 12:00-13:50 International Film Hour Mon-Sun 23:15-01:15 Action World Mon 21:15-23:15 Asian Theatre Tue 21:15-23:15 Romance World Wed 21:15-23:15 Wonder World Thur 21:15-23:15 Hollywood Theatre Fri 21:15-23:15 Classic Theatre Sat 21:15-23:15 Sunday Premiere Sun 21:15-23:15 Stellar Line-up from Monday to Sunday Blockbusters of different genres at prime time from Monday to Sunday to offer audience a feast for the eyes.

7. Hollywood Megastars, Blockbusters Galore

8. Korea, Japan, Taiwan Powerhouse of Asian Hits

9. Bollywood, Hong Kong Dream Factory of the East

10. Russia, Germany European Film Magic

11. Profile % Phoenix Movies’ core viewership is young Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

12. Phoenix Movies viewers are well-educated More than 90% Phoenix Movies viewers receive professional or above education Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

13. Phoenix Movies viewers are more affluent 72% Phoenix Movies viewers with monthly household income RMB 10K or above Monthly household income Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Remarks - “Refuse to answer” respondents are excluded.

14. Phoenix Movies viewers hold higher positions 70% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Remarks - “Refuse to answer” respondents are excluded.

15. Source: CTR CBES 2015; Regional channels watched in past 7 days. Business executives with *Annual Personal Income RMB1M+, in 8 cities in China (143,603) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Phoenix Movies popular amongst Affluent Business Executives No.4 overseas regional channel % watched in past 7 days

16. Agree / Strongly agree % Phoenix Movies viewers enjoy quality lifestyle Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533)

17. Phoenix Movies viewers are frequent flyers Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533)

18. Phoenix Movies viewers like high-end hotels Type of hotel usually stay with during business or leisure trips Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533) Profile%

19. Phoenix Movies viewers are financially savvy Personal Investment Activities Done in past 12 months Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533)

20. In PrintOn-line On Air Phoenix Movies Phoenix CNE Phoenix NA Chinese Phoenix Chinese Phoenix Multimedia Platform ONE-STOP INTEGRATED MARKETING OPPORTUNITIES Phoenix InfoNews Phoenix Hong Kong Phoenix Weekly

21. Thank You!