1. The Post War Economy Life in the 1950s Ch. 27 section 1

2. Coming Home. American troops wanted the comforts of home America wanted to return to pre-depression life Every aspect of society was being recreated

3. Business Growth (1945-1960) The GNP doubled The Per capita income rose by 80% Corporate Expansion Providing goods for consumer desires Technological advances Conglomerate companies

4. The Birth of the Franchise Franchise A business that contracts to offer certain goods and service from a larger parent company. SO…what does that mean?

5. The Golden Arch Theory? Modified: The Dell Theory of Conflict Prevention. The Dell Theory stipulates: No two countries that are both part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain.” – The World is Flat

6. Technology Transformation Television By 1955, families watched 4-5 hours a day Classic Shows The Mickey Mouse Club American Band Stand I Love Lucy Father Knows Best Commercials

7. More Technology Computers Debugging Transistor Nuclear Power Our Friend the Atom Advances in Medicine Polio Vaccine Surgical Advances

8. Changes in the Work Force From Blue Collar to White Collar

9. Green Collar Jobs?

10. Suburb and Highways A better way of Life Why? Baby Boom Growing Middle Class White Collar Jobs GI Bill of Rights  Loans  College

11. Cookie Cutter Housing?

12. Cars and Highways Traveling in Suburbia Impressing the Neighbors Car Culture Drive in Movies Commuting “See the USA in your Chevrolet”

13. Return to Credit 1950s, the birth of the Credit Card

14. In Review: Name… 3 ways technology influenced the era 2 benefits GIs could receive 1 way business changed during the era