1. Elite Nutrition diet & exercise solutions S. Chou, S. Hanna, C. Joens, D. Ortiz

2. Overview 1.Why Elite Nutrition? 2.Goals & Objectives 3.Philosophy 4.Target Customers & Location 5.Trends & Market Research 6.Pricing Structure 7.Financial Overview 8.Website 9.Q&A

3. why is good nutrition important? 34.9% of U.S. adults are obese ~$147 billion dollars annual medical cost of obesity $1,429 increased medical spending pp/year

4. Why Elite Nutrition? Our Mission: coalition of registered dietitians dedicated to helping you achieve your nutrition and fitness goals. We are a highly flexible, mobile service committed to finding solutions around your busy schedule.

5. Goals & Objectives ●We are the premiere Southern Californian group of dietitians with a proven track record in enhancing the landscape of health for all. ●We expect our break-even point to occur within the first two years of business. ●With increasing sales and low overhead our ability to expand can be exponential. ●We desire a minimum of 98% customer satisfaction.

6. Our Philosophy ●Customizable full-service nutritional counseling with clear and structured, individualized plans. ●Bring our mobile services to your doorstep. ●Provide the most sound and studied nutritional advice based on current nutritional research. ●Believe in a team-based approach and work closely with other health professionals in order to ensure your most effective results.

7. Target Customer We will serve males and females, families, couples, small businesses or large corporations desiring workplace wellness programs. ages 20-70 working professionals families with children

8. Location of Services Los Angeles, Inland Empire, Orange County, and San Diego County regions homes, business, or whichever location suits the client two for the Los Angeles and Inland Empire region one for the Orange County region one for the San Diego County region

9. Market Research 2013 Census Data - 38 million in California - 3.2 million San Diego County - 3.1 million Orange County - 10 million Los Angeles County - 2 million San Bernardino County - 2.2 million Riverside County Dietitians in the Region - 6500 members in CDA - 500 members in LAD

10. Market Research Dietitian Job Outlook - U.S. 9% Projected job increase between 2008 to 2018 1 RD: 3,610 individuals Healthcare team ratios - 1 RD: 33 RN: 3 Pharmacists: 1 PA

11. SWOT Analysis Helpful to achieving the objective Harmful to achieving the objective Internal Origin Strengths: Consistent Quality: We provide quality, evidence based tailor made program. Experience: Co-owners have a strong combination nutritional, fitness, cooking and educational background. Location: Our markets cover the 3 major counties in Southern California. Low Capital requirements: Low overhead to start. Weaknesses: Reputation: We have not yet established ourselves and do not yet have a reputation in the community. Contacts: It is necessary to build a client base through the cooperation of MD and referrals. External Origin Opportunities: Growing Market: The market for nutritional therapy and individualized nutritional programs is growing. Demand: Increasing number of people with DM, HTN, Obesity; diseases that can be changed by lifestyle. Threats: Competition- Some similar private practice firms are available in the area. Anyone can be a nutritionist; potential clients could use these people. Online programs could be more convenient for potential clients.

12. Pricing Structure Group Sessions= $75 Custom Packages = $100 Additional hour = $75

13. Financial Overview

14. Website https://elitenutritionrds.wordpress.com/

15. Thank You! Q&A