1. Shopping Assignment  Email to me  Please share

2. Chapter 7

3. Why is location important?  The prime consideration in consumer choice  Creates sustainable competitive advantage  Creates potential long-term financial risk

4. Location Factors or “trade-offs”  Size of Trade Area  Occupancy Costs  Pedestrian and Vehicle Traffic  Restrictions on operations  Convenience

5. Types of Locations  Unplanned Areas  Planned Areas (Shopping Centers)

6. Freestanding Sites  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

7. City or Town  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

8. Neighborhood and Community Shopping Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

9. Shopping Malls  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

10. Lifestyle Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

11. Fashion/Specialty Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

12. Outlet Centers  Size of Trade Area  Occupancy Costs  Traffic – Vehicle & Pedestrian  Restrictions on operations  Convenience

13. Location and Retail Strategy  Shopping Behavior  Convenience Shopping  Comparison Shopping  Specialty Shopping  Density of the Target Market  Uniqueness of the Retail offering

14. Shopping Malls – visit “the mall”  Number of anchor stores  Number of shop categories  Number of restaurants  Entertainment offered  How do you think they’re doing?