1. MAKING YOUR ADVERTISEMENT

2. Starter Session  What is the 4 Ps and what do they do?  Find how may singles live in Edinburg, and ethnicity in Glasgow from the site below:

3. advertising  Advertising as a:  Communication Tool with audience (current/prospective How do you communicate your brand? Making people aware of your brand Connection  Who is your Audience:  Quantitative: Check population data (geographic distribution)  Qualitative: Create your surveys online

4. Your Audience  You have already defined your audience  Define the audience you think your product will Size your audience Census Data, http://webarchive.nationalarchives.gov.uk/ http://www.scotlandscensus.gov.uk/ods-web/home.html http://www.ons.gov.uk/peoplepopulationandcommunity https://www.nomisweb.co.uk/

5. Getting your message to your audience : Think!  Earn Media  Store Fronts: Website,  Earn Media  Social Media  Get others to talk  Bought Media  Football add  TV  Radio

6. Creative Brief  https://www.youtube.com/watch?v=dmHDDX0nCx A https://www.youtube.com/watch?v=dmHDDX0nCx A  http://www.creativebrief.com/agency/work/2070 8/4138/cadbury-by-fallon?search=1 http://www.creativebrief.com/agency/work/2070 8/4138/cadbury-by-fallon?search=1

7. What you will need  Information about the brand  Information about the product  Information about the audience  The Creative Brief  Style, music, format  Storyboard  The script that sets up the mood