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Published byWarren Booth Modified over 9 years ago
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TV Shopping Network Overview 2012 1
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2012 9 month ended September Sales $27,765K Operating Profit $1,451K Operating Margin % 5.2% From Final September Special Channels Financial Statement 2011 9 month ended September Sales $73,307K Operating Profit $3,221K Operating Margin % 4.4% Operating profit is after direct salaries, commissions, MDF, Co-op, Inventory Valuation Expenses, and other SG&A Current Pricing Model focuses on Profitability Each Account, category has different margin requirements based on Returns History, Returns Rights, and Expected Salvage Value of the product 2 TV Shopping Solidly Profitable
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Samsung One Hour Samsung Hour on QVC in July produced $500K during the show and follow up web Sales of $700K. Total for the offer was $1.2M. One Hour Samsung Hour on QVC in July produced $450K during the show and follow up web Sales of $600K. Total for the offer was $1.05M. Samsung current promotion (10-21 to 11-10) has produced $400K in 2 smaller shows (plus $350K in web sales) with 3 more shows for this week. Total from the offer should be in excess of $2M. Sony Sony recently hired a new inside sales person specifically to support TV sales. Successful offer this weekend with 5 offers (TV, Camera, Camcorder, MP3, Dock) that produced $175K. 3 items performed in the offer and will go forward. Most of the product is being bought AFTER the show, to reduce the inventory risk of a bad show. Mitsubishi Sadly, Mitsubishi is probably in its final stages. We have 350 units planned for QVC in 2 weeks and we have 500 units that we will sell on HSN/SNBC in the next 40 days, but this is down from and expected 3K to 4K units. 3 Sony/Samsung /Mitsubishi
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1)Confirmed Sales of 1050 Notebooks on TSC at $750 that will ship this week/next. Sales of $800K. Did completely on Advance Order to eliminate inventory risk 2)Confirmed Sales of 300 Vizio All in One on HSN at $64 6that will ship this week and expected sales of another 700 units. Total expected sales $650K. 3)Confirmed Sony Misc sales of 5 items (TV/Camera/Camcorder/Walkman/Dock) this weekend that will total $175K. HSN planned sales of another $200K on the items that performed from these 5. Total expected sales of $375K. 4)HSN planned sales of 2000/2500 HP computers at $410.00. Potential sales of $800K/$1M. 5)SNBC taking physical delivery of 3400 Sony Camcordrer (customer returns only). Firm sales of $800K. Upside of $200K. 6)QVC Samsung expected Samsung sale this weekend. Expected sale of $1M. 7)QVC Archos sales. Expected sales of 2000 units at $130 including firm sales this past weekend of 600 units. Total expected sales of $250K. 8)HSN and SNBC sales of 500 units of Mitsubishis 73” at about $1100 each. Potential sales of $550K. 9)QVC sales of 350 units of Mitsubishi 73” at $1100 each. Potential sales of $400K. 10) Remote Control NFL Licensed LED Helicopters $135K Total expected sales between now and December 10th/15th are $5.6M/$5.8M – continued push on all brands and ideas. 4 Main Deals in Process
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