1. S.W.O.T Analysis Group Six

2. 2 Israel Tennis Federation  Formed 50 years ago.  Active since 1970.  Golden Era for Development 1990’s  Feeding off the good times Now  But where to from here?

3. Strengths Patriotism – a strong desire to represent the Country. Excellent base of tennis knowledge. Coaching Skills. Excellent Facilities, 14 Centres & 200 clubs.

4. Weaknesses No Strategic Plan in place. Geo-political situation. Lack of competitive environment. No systematic Marketing Program

5. Opportunities Israel Tennis Centre. ITF/ATP/WTF Circuit. Media and T.V. Increased participation in sport throughout Israel.

6. Threats Limited avenues for travel to international competition. Coaching not viewed as a profession at an official level. Other sports codes, e.g. football and basketball. Lack of Sponsorship Support

7. 7 Strengths Patriotism – a strong desire to represent the Country. Excellent base of tennis knowledge. Excellent Facilities for Tennis, 14 Centre and 200 – 300 clubs. Weaknesses No Strategic Plan in place. Geo-political situation. Lack of competitive environment. No systematic Marketing Philosophy Opportunities Israel Tennis Centre. ITF/ATP/WTF Tennis Circuit Increased participation in sport throughout Israel. Threats Limited avenues for travel… Coaching not viewed as a profession at an official level. Other sports codes, e.g. football… Lack of Sponsorship Support Internal External

8. 8 Conclusion  We must put a plan into place….